Growth Marketing Lead - Mobile Apps & Subscriptions

SIG SAUER, Inc.; New Hampshire; On-site; USD 120,000 - 170,000; Full time

Job summary

SIG SAUER, Inc. is seeking a hands-on Lead Growth Marketer for SIG CONNECT, our digital mobile training platform.

You will own growth initiatives across acquisition, engagement, retention, and subscription programs, and partner with product, engineering, design, and marketing to scale impact. You’ll drive paid and organic growth, develop social-first content, manage influencer partnerships, optimize SEO and AI-powered campaigns, and lead test-and-learn programs to accelerate subscription growth

Qualifications

• 7+ years of digital marketing, growth marketing, or performance marketing experience.
• Experience scaling consumer mobile apps, subscription businesses, SaaS products, or other digital products.
• Experience with mobile growth strategies including ASO, lifecycle marketing, and subscription conversion.
• Strong expertise in paid acquisition and performance marketing.
• Experience with modern marketing analytics platforms and tools.

Responsibilities

• Develop and execute growth initiatives across acquisition, engagement, retention, and subscriptions.
• Collaborate with Product, Engineering, Design, Sales, Customer Success, and Marketing to launch digital growth initiatives.
• Manage and optimize growth channel investments across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms.
• Develop scalable social-first content strategies and influencer/content creator partnerships.
• Drive SEO and AI search optimization to improve organic growth and acquisition.
• Measure performance across the funnel and leverage AI tools to accelerate results.

Skills

Digital marketing

Growth marketing

Paid acquisition

Content strategy

Influencer marketing

SEO

AI tools

Analytics

Cross-functional

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Firebase

AppsFlyer

RevenueCat

HubSpot

Klaviyo

Job description

SIG SAUER, Inc. is seeking a hands-on Lead Growth Marketer for SIG CONNECT, our digital mobile training platform.

You will own growth initiatives across acquisition, engagement, retention, and subscription programs, and partner with product, engineering, design, and marketing to scale impact. You’ll drive paid and organic growth, develop social-first content, manage influencer partnerships, optimize SEO and AI-powered campaigns, and lead test-and-learn programs to accelerate subscription growth