Growth Lead — Performance Marketing for Subscriptions

Sol; United States; Remote; USD 90,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Job summary

Sol is seeking a hands-on Growth Lead to turn traction into a scalable, profitable subscription engine. You will own consumer growth end to end, including paid channels, creator/UGC, and the web-to-app funnel, reporting to the CEO.

In this role you will build a repeatable testing system, ship new ad concepts weekly, and develop dashboards to track spend, CAC, payback and LTV. Collaboration with Product, Design, and Engineering is essential.

Qualifications

• 4–6 years in performance marketing or user acquisition
• Hands-on growth operator with budgets managed and experiments run
• Experience with paid acquisition across Meta and Google; Apple Search Ads and TikTok preferred
• Fluent in English and able to work with EU and US teams

Responsibilities

• Own consumer growth end to end, including paid and creator growth
• Build a repeatable creative testing system and ship ~10 ad concepts weekly
• Launch web-to-app funnel and pricing experiments with paywall
• Build weekly dashboards covering spend, CAC, payback and LTV
• Collaborate with Product, Design and Engineering to identify growth opportunities

Skills

Paid acquisition

Creative testing

Analytics & attribution

English communication

Cross-functional collaboration

Agency management

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Apple Search Ads

GA / analytics platforms

Job description

Sol is seeking a hands-on Growth Lead to turn traction into a scalable, profitable subscription engine. You will own consumer growth end to end, including paid channels, creator/UGC, and the web-to-app funnel, reporting to the CEO.

In this role you will build a repeatable testing system, ship new ad concepts weekly, and develop dashboards to track spend, CAC, payback and LTV. Collaboration with Product, Design, and Engineering is essential.