Lifecycle Growth Lead for Mobile, Subscriptions & Commerce

dot. cards; Los Angeles (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

dot.cards is building a platform for what happens after people connect in the real world. We hire a Senior Manager, Lifecycle & Retention to lead lifecycle marketing for mobile apps, subscriptions, and ecommerce, driving activation, retention, and growth.

You will own strategy, define journeys, and work with Product, Engineering, Data, and Design to scale lifecycle across products with Customer.io and multichannel messaging.

Qualifications

• Independent track record leading lifecycle programs for consumer software or SaaS.
• Experience defining customer journeys, activation milestones, and success metrics with improvements in engagement, conversion, or retention.
• Hands-on Customer.io experience with segmentation, personalization, and multichannel marketing.
• Strong analytical skills across funnels, cohorts, and experimentation; connect behavior to business performance.
• Technical fluency with customer data and event-driven marketing; collaborate with Product, Engineering, and Data.
• Excellent writing and creative judgment across the customer journey.

Responsibilities

• Define customer journeys and lifecycle stages across our products.
• Own the mobile app lifecycle from install through onboarding, activation and reactivation.
• Own the Profile+ lifecycle from free-to-trial to paid, adoption, renewal, retention, and win-back.
• Own the ecommerce lifecycle from lead capture to repeat purchases.
• Lead personalized email, SMS, push, and in-app programs connecting needs with products.
• Establish KPIs for each funnel, evaluate cohorts, and run experiments to guide improvement.
• Own lifecycle messaging quality and personalization in Customer.io.
• Partner with Product, Engineering, Data, and Design to improve journeys across ecommerce, mobile, and web.

Skills

Lifecycle programs

Customer.io

Analytics

Cross-functional collaboration

Copywriting

Ownership & initiative

Multichannel marketing

Tools

Customer.io

SQL

Job description

dot.cards is building a platform for what happens after people connect in the real world. We hire a Senior Manager, Lifecycle & Retention to lead lifecycle marketing for mobile apps, subscriptions, and ecommerce, driving activation, retention, and growth.

You will own strategy, define journeys, and work with Product, Engineering, Data, and Design to scale lifecycle across products with Customer.io and multichannel messaging.