Growth Marketing Lead – Mobile Apps & Subscriptions

Dow Jones; New York (NY); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Lifestyle programs & Wellness Resources

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

A leading global media company in New York is seeking a Senior Manager, Growth Marketing – Apps to lead the strategy for mobile app growth across its flagship brands. The ideal candidate will have over 10 years of experience in growth marketing, with a proven track record in managing app marketing activities. This role involves identifying new growth opportunities, optimizing performance marketing programs, and enhancing user engagement and subscription conversion through data-driven strategies. Competitive salary and full benefits offered.

Qualifications

• 10+ years of experience in growth marketing or relevant experience.
• Proven track record of managing app marketing activities.
• Strong hands-on experience with mobile ad platforms.

Responsibilities

• Lead the strategy and execution of mobile app growth.
• Develop and manage user acquisition performance marketing channels.
• Propose and analyze A/B tests to improve ad performance.

Skills

Growth marketing experience

Managing App digital marketing activities

Strong data analysis skills

Analytical skills with data interpretation

Organisational skills

Education

Bachelor's degree in marketing or business administration

Tools

App Store

Google Playstore

AppsFlyer

Adjust

Job description

A leading global media company in New York is seeking a Senior Manager, Growth Marketing – Apps to lead the strategy for mobile app growth across its flagship brands. The ideal candidate will have over 10 years of experience in growth marketing, with a proven track record in managing app marketing activities. This role involves identifying new growth opportunities, optimizing performance marketing programs, and enhancing user engagement and subscription conversion through data-driven strategies. Competitive salary and full benefits offered.