Growth Marketing Lead - AI-Driven Subscriber Growth

TAPP Film; United States; On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Benefits package

Paid time off

Subscriptions to streaming services

Engagement opportunities

Job summary

Skydance is seeking a Growth Marketer for The Free Press to drive subscriber acquisition and retention across paid and owned channels. This hands-on role blends creative instincts with a test-and-learn mindset to scale subscriptions and optimize ROI.

The ideal candidate will leverage AI tools to accelerate campaign builds, analyze performance, and automate workflows while collaborating with editorial, audio, video, and events teams. Excellent communication and data skills are essential.

Qualifications

• 3+ years of experience in performance marketing or growth marketing for a consumer subscription product.
• Hands-on experience running paid social, search, and video campaigns.
• Comfortable working in email marketing platforms and CRM/subscription management tools.
• Strong understanding of the subscriber funnel, from anonymous visitor to registered user to paid subscriber, and what moves people through it.
• Deep comfort and fluency using AI tools for campaign execution, analysis, and workflow automation, with a proactive mindset toward finding new ways AI can drive growth.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels, including paid social, search, video, and O&O, to drive subscriber acquisition.
• Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
• Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
• Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
• Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
• Support paywall, pricing, and promotional strategy by helping design and run experiments.
• Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
• Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
• Help set and track growth and retention goals.

Skills

Paid social

Search campaigns

Video campaigns

Email marketing

CRM tools

AI tools for marketing

Data analytics

SQL

Excel

Tools

Excel

SQL

Job description

Skydance is seeking a Growth Marketer for The Free Press to drive subscriber acquisition and retention across paid and owned channels. This hands-on role blends creative instincts with a test-and-learn mindset to scale subscriptions and optimize ROI.

The ideal candidate will leverage AI tools to accelerate campaign builds, analyze performance, and automate workflows while collaborating with editorial, audio, video, and events teams. Excellent communication and data skills are essential.