Growth Marketing Manager, News & Subscriptions

Medium; Nashville (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

A leading media organization is seeking a Marketing Manager to enhance audience development, traffic acquisition, and subscription conversion for their news content. This position involves owning the entire user journey, utilizing data-driven strategies across SEO and social media, and collaborating with editorial and growth teams. Ideal candidates will have experience in digital publishing and a strong background in growth marketing. The role requires excellent communication and organizational skills, with ownership of strategies integral to subscriber growth and revenue.

Qualifications

• Background in Marketing, Communications, Journalism, or a related field preferred.
• Experience in digital publishing, audience development, or growth marketing.
• Proven track record of driving traffic growth and subscription conversion.

Responsibilities

• Lead traffic growth and audience acquisition across various platforms.
• Own the full funnel from first click through subscription conversion.
• Develop and optimize paywall strategies to increase conversions.

Skills

Digital publishing knowledge

SEO expertise

Data analysis skills

Strong communication skills

Growth marketing experience

Education

Degree in Marketing, Communications, or Journalism

Job description

A leading media organization is seeking a Marketing Manager to enhance audience development, traffic acquisition, and subscription conversion for their news content. This position involves owning the entire user journey, utilizing data-driven strategies across SEO and social media, and collaborating with editorial and growth teams. Ideal candidates will have experience in digital publishing and a strong background in growth marketing. The role requires excellent communication and organizational skills, with ownership of strategies integral to subscriber growth and revenue.