Growth Marketer, The Free Press

Skydance; New York (NY); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits

Generous paid time off

Subscriptions to streaming services

Exclusive screenings and events

Job summary

The Free Press in New York is seeking a Growth Marketer to drive subscriber acquisition and retention across paid and owned channels. You will plan, launch, and optimize campaigns, using data to test and scale ROI and leverage AI tools to speed builds and reporting.

Collaborate with editorial, product, and events teams, build a testing roadmap, segment audiences, and support pricing experiments. 3+ years in growth marketing for consumer subscriptions with email/CRM experience are required.

Qualifications

• 3+ years of experience in performance marketing or growth marketing for a consumer subscription product.
• Hands-on experience running paid social, search, and video campaigns.
• Comfortable working in email marketing platforms and CRM/subscription management tools.
• Strong understanding of the subscriber funnel and what moves people from visitor to paid subscriber.
• Deep comfort using AI tools for campaign execution, analysis, and workflow automation.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels (paid social, search, video, and O&O) to drive subscriber acquisition.
• Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
• Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
• Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
• Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
• Support paywall, pricing, and promotional strategy by helping design and run experiments.
• Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
• Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
• Help set and track growth and retention goals.

Skills

Performance marketing

Paid social

Email marketing

Data-driven

AI tooling

Tools

SQL

Excel

CRM tools

Job description

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you'll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you're energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we'd be thrilled to welcome you aboard. LET'S GO!

Overview:

The Free Press is looking for a Growth Marketer to help drive subscriber acquisition and retention across our fastest-growing channels. We're looking for a hands-on marketing tactician: someone who can plan, launch, and optimize campaigns across paid and owned channels, while using data to know what's working and why. You'll blend creative instinct with a rigorous, test-and-learn mindset to help scale The Free Press's subscriber base. Our ideal candidate is also passionate about using emerging AI tools to move faster, building campaigns, analyzing performance, exploring agentic tools, and automating repetitive work so the team can experiment more and ship more.

Responsibilities include but are not limited to:

• Plan, execute, and optimize paid marketing campaigns across channels, including paid social, search, video, and O&O, to drive subscriber acquisition.
• Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
• Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
• Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
• Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
• Support paywall, pricing, and promotional strategy by helping design and run experiments.
• Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
• Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
• Help set and track growth and retention goals.

Basic Qualifications:

• 3+ years of experience in performance marketing or growth marketing for a consumer subscription product. In media or at a startup is a plus.
• Hands-on experience running paid social, search, and video campaigns.
• Comfortable working in email marketing platforms and CRM/subscription management tools.
• Strong understanding of the subscriber funnel, from anonymous visitor to registered user to paid subscriber, and what moves people through it.
• Deep comfort and fluency using AI tools for campaign execution, analysis, and workflow automation, with a proactive mindset toward finding new ways AI can drive growth.

Additional Qualifications:

• Data-savvy: comfortable using analytics tools to evaluate campaign performance and translate results into next steps. SQL or Excel fluency is a plus.
• Creative thinker with a strategic mindset and a results-oriented, test-and-learn approach.
• Exemplary writing and communication skills, with the ability to adapt The Free Press's voice across channels and audiences.
• Thorough understanding of (or strong interest in) the independent media and news landscape. Interest in and familiarity with The Free Press is a plus.
• Highly autonomous, curious, and proactive, comfortable in a scrappy, fast-moving environment.
• Desire to partner cross-functionally with editorial, product, creative, and data teams.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Additional Information

Hiring Salary Range: $100,000.00 - 135,000.00.

In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short-and-long-term incentives, and program-specific awards.

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here.
• Generous paid time off.
• Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products.
• Robust employee engagement opportunities, including access to exclusive screenings and events, speaker series, volunteer activities and more.

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.