Growth Lead - Newsletter Growth & Paid Social

Mediabistro; Phoenix (AZ); Presencial; USD 77.000 - 94.000; Jornada completa

Descripción de la vacante

Mediabistro is seeking a Growth Lead to own newsletter subscriber growth end to end. You will run paid social campaigns, manage referrals, and test new channels, reporting clear analytics for every dollar spent.

The role starts contract or fractional and scales to full-time as spend grows, with a strong emphasis on data-driven decision making. You will coordinate with editorial to align growth and content strategy, defend open rates, and build CAC/LTV models.

Formación

• 5+ years growing a newsletter, subscription, or DTC product through paid social.
• Hands-on Meta ads experience with real attribution, not vanity metrics.
• Track record of managing and scaling an ad budget profitably.
• Referral or viral-growth program experience.
• Strong analytics skills with the ability to build CAC and LTV models from scratch.

Responsabilidades

• Run and scale paid social acquisition from creative briefs to targeting to daily optimization.
• Manage the daily ad budget and grow it as profitable subscriber acquisition is proven.
• Own and optimize referral programs across both newsletters, including incentives and spend.
• Invent new growth plays through lead magnets, partnerships, cross-promotions, and landing-page tests.
• Build CAC, LTV, and payback math by channel with clean attribution and dashboards.
• Report weekly on growth and waste, cutting underperformers fast.
• Coordinate with editorial so growth and content strategy stay aligned.

Conocimientos

Newsletter growth

Paid social advertising

Analytics & measurement

A/B testing mindset

Strategic thinking

Herramientas

Meta Ads platform

Beehiiv

Analytics dashboards

Descripción del empleo

Mediabistro is seeking a Growth Lead to own newsletter subscriber growth end to end. You will run paid social campaigns, manage referrals, and test new channels, reporting clear analytics for every dollar spent.

The role starts contract or fractional and scales to full-time as spend grows, with a strong emphasis on data-driven decision making. You will coordinate with editorial to align growth and content strategy, defend open rates, and build CAC/LTV models.