Growth Marketer - AI-Driven Subscription Growth

Skydance; New York (NY); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits

Generous paid time off

Subscriptions to streaming services

Exclusive screenings and events

Job summary

The Free Press in New York is seeking a Growth Marketer to drive subscriber acquisition and retention across paid and owned channels. You will plan, launch, and optimize campaigns, using data to test and scale ROI and leverage AI tools to speed builds and reporting.

Collaborate with editorial, product, and events teams, build a testing roadmap, segment audiences, and support pricing experiments. 3+ years in growth marketing for consumer subscriptions with email/CRM experience are required.

Qualifications

• 3+ years of experience in performance marketing or growth marketing for a consumer subscription product.
• Hands-on experience running paid social, search, and video campaigns.
• Comfortable working in email marketing platforms and CRM/subscription management tools.
• Strong understanding of the subscriber funnel and what moves people from visitor to paid subscriber.
• Deep comfort using AI tools for campaign execution, analysis, and workflow automation.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels (paid social, search, video, and O&O) to drive subscriber acquisition.
• Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
• Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
• Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
• Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
• Support paywall, pricing, and promotional strategy by helping design and run experiments.
• Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
• Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
• Help set and track growth and retention goals.

Skills

Performance marketing

Paid social

Email marketing

Data-driven

AI tooling

Tools

SQL

Excel

CRM tools

Job description

The Free Press in New York is seeking a Growth Marketer to drive subscriber acquisition and retention across paid and owned channels. You will plan, launch, and optimize campaigns, using data to test and scale ROI and leverage AI tools to speed builds and reporting.

Collaborate with editorial, product, and events teams, build a testing roadmap, segment audiences, and support pricing experiments. 3+ years in growth marketing for consumer subscriptions with email/CRM experience are required.