Growth Leader — Subscriptions & Revenue

Blaze Media; Dallas (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Blaze Media seeks a Director of Growth to lead the consumer-facing growth strategy across the full customer lifecycle. You will drive audience engagement, acquisition, subscription conversion, retention, and revenue across Blaze Media’s brands.

The role requires cross-functional leadership across marketing, subscriptions, e-commerce, merchandising, content, product, technology, and operations, guided by data-driven insights to grow both audience and business.

Qualifications

• 7–10+ years of progressive experience in marketing, growth marketing, lifecycle marketing, e-commerce, subscriptions, or related field.
• Proven experience developing and executing omni-channel marketing strategies.
• Demonstrated success growing revenue, customers, subscribers, or engagement through data-driven marketing initiatives.
• Strong understanding of customer acquisition, conversion, retention, lifecycle marketing, and customer lifetime value.
• Experience with email marketing, CRM, segmentation, automation, and customer journey development.
• Experience with e-commerce, digital merchandising, and subscription/membership products.

Responsibilities

• Develop integrated, omni-channel growth strategy across the full customer lifecycle.
• Own consumer marketing strategy from engagement to subscription conversion and retention.
• Identify opportunities to connect Blaze’s content, products, subscriptions, and commerce for a cohesive experience.
• Partner with leadership to set growth priorities, KPIs, and measurable objectives.
• Lead strategies to grow subscriptions, improve conversion, reduce churn, and increase LTV.
• Lead email and lifecycle marketing strategy with segmentation, automation, and personalized journeys.

Skills

Omni-channel marketing

Analytical decision making

Lifecycle marketing

Customer acquisition

Budgeting and forecasting

cross-functional leadership

Tools

CRM

Job description

Blaze Media seeks a Director of Growth to lead the consumer-facing growth strategy across the full customer lifecycle. You will drive audience engagement, acquisition, subscription conversion, retention, and revenue across Blaze Media’s brands.

The role requires cross-functional leadership across marketing, subscriptions, e-commerce, merchandising, content, product, technology, and operations, guided by data-driven insights to grow both audience and business.