Growth Lead, AI-Powered Subscription Products

Nothing; San Francisco (CA); On-site; USD 160,000 - 232,000; Full time

Job summary

Nothing in San Francisco is hiring a senior growth marketer to lead the acquisition and monetization of its AI-powered subscription products. You will own positioning, run experiments, and partner with Product and engineering to build the first scalable growth machine.

This role requires hands-on work in a small team, deep knowledge of channel economics, and the ability to ship AI-powered marketing against a hardware-backed brand. Location SF; base salary range is set to attract top talent.

Qualifications

• You've grown a consumer or prosumer subscription product — self-serve, individual buyers paying with their own money.
• You've been the first, or close to it: founding marketer, first growth hire, or founding team at a company that went on to scale.
• You've acquired users before there was a channel to scale — early access, community, seeding, referral, waitlists.
• You've worked hands-on in a small team, building your own stack and holding the work to a high bar.
• Fluent in channel economics: CAC by source, payback, cohort quality. You build your own dashboards.
• AI-native in how you work. You use AI to do the work of a bigger team — research, analysis, copy, automation — and hold that output to the same bar as your own. You'll be marketing an AI product to people who will notice if you don't.

Responsibilities

• Identify and segment the professional audiences most likely to pay, work out where they already are, what makes them switch from a tool they already use, and which of them can pull others in behind them. Feed that back to Product so positioning and roadmap move together.
• Own positioning and messaging for each software product — what we say, to whom, and why anyone should believe it coming from a hardware brand.
• Design the acquisition system before there's traffic. Cohort selection for early access, the invite and referral mechanics, waitlist construction, the loops that turn a user into a source of new users. This is the core of the first year.
• Build the credibility layer. A paid product in a crowded category doesn't convert on our own claims. Earn independent, third-party proof — reviewers, creators, the places our audience actually checks — and treat it as a launch dependency, not a nice-to-have.
• Run the channels. Community, content, creator and media seeding, organic, and paid once it can earn its CAC. You'll have Nothing's marketing and DTC teams behind you for launch campaigns and the store experience, but the growth engine is yours to build and mostly yours to run. Small team, no agency to hide behind in year one.
• Define and instrument the top of the funnel: qualified signups by source and segment, channel CAC, referral coefficient, invite-to-purchase. Make channel and spend calls from the data and defend them to a CEO.
• Software launches ride alongside hardware moments.

Skills

Growth marketing

Subscription products

Acquisition strategy

Dashboards

AI in marketing

Tools

Analytics dashboards

Job description

Nothing in San Francisco is hiring a senior growth marketer to lead the acquisition and monetization of its AI-powered subscription products. You will own positioning, run experiments, and partner with Product and engineering to build the first scalable growth machine.

This role requires hands-on work in a small team, deep knowledge of channel economics, and the ability to ship AI-powered marketing against a hardware-backed brand. Location SF; base salary range is set to attract top talent.