Director, Subscriber Acquisition & Growth

USA TODAY Co., Inc.; United States; On-site; USD 130,000 - 140,000; Full time

Job summary

USA TODAY Co., Inc. is seeking a Director, Acquisition to own subscriber growth across paywall, onsite, email, paid and social channels.

You’ll set the strategy, run a disciplined test roadmap and use AI to spot what’s working sooner and act on it faster. You’ll lead acquisition initiatives, forecast performance with cross‑functional partners, and manage a growing team of marketers focused on new starts and revenue growth.

Qualifications

• 8+ years in acquisition, growth or performance marketing, including 3+ years owning results for a subscription or direct-to-consumer business.
• Direct accountability for acquisition targets such as new starts, revenue, CAC, ROI and payback.
• Deep experience with paywall, onsite conversion or checkout optimization, backed by a structured experimentation program (test design, A/B and multivariate testing, statistical rigor).
• Strong command of acquisition unit economics and forecasting, including partnering with FP&A on targets and variance.
• Fluency with web and marketing analytics tools such as Google Analytics and comfort working directly in the data.
• Regular, practical use of generative AI for analysis, research synthesis and content development, with examples you can walk us through.
• The ability to present performance to senior leaders clearly and turn it into decisions.
• Bachelor's degree or equivalent experience.

Responsibilities

• Set acquisition strategy across channels, audiences, offers, messaging and journeys, with every initiative tied to subscriber and revenue targets.
• Own paywall and acquisition marketing strategy, partnering with Optimization on a test roadmap for offers, messaging, layouts, journeys and audience targeting.
• Build dynamic, scalable acquisition frameworks and templates that personalize by segment, product, market and channel.
• Use AI to analyze results, detect performance anomalies, synthesize market and competitor research, draft strategic one-pagers and shape creative direction.
• Partner with Product, Pricing, FP&A, Audience, Production and Analytics to forecast performance, prioritize work and resolve revenue dependencies.
• Lead weekly, monthly and ad hoc acquisition readouts that turn performance insights into clear actions.
• Build, coach and grow a team of acquisition marketers.

Skills

Acquisition strategy

Channel optimization

A/B testing

Forecasting

Analytics

AI usage

Leadership

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Job description

USA TODAY Co., Inc. is seeking a Director, Acquisition to own subscriber growth across paywall, onsite, email, paid and social channels.

You’ll set the strategy, run a disciplined test roadmap and use AI to spot what’s working sooner and act on it faster. You’ll lead acquisition initiatives, forecast performance with cross‑functional partners, and manage a growing team of marketers focused on new starts and revenue growth.