Growth Lead – AI Productivity Subscriptions

Kula Technologies Inc.; San Francisco (CA); On-site; USD 130,000 - 190,000; Full time

Job summary

Nothing is seeking a growth marketer to lead and own the acquisition system for our AI productivity products. You will shape audience targeting, messaging, and a first-year funnel, partnering with Product and design.

You’ll own the loops that drive early adoption, referrals, and paid channels, with a small, autonomous team behind you. You’ll build credible launch proofs and dashboards to guide decisions, coordinating with product, engineering, and growth teams to ensure a coherent go-to-market

Qualifications

• 6+ years of growth or marketing experience.
• Experience growing a consumer or prosumer subscription product (self-serve, individual buyers).
• You were the first or a founding growth hire.
• Experience with early access, seed programs, waitlists.
• Hands-on in a small team and building your own stack.
• Fluent in channel economics: CAC by source, payback, cohort quality.
• AI-native in how you work and marketing an AI product to users.

Responsibilities

• Define target audiences and segment the pro audience; inform Product positioning and roadmap.
• Own messaging for each software product and why users should believe it from a hardware brand.
• Design the acquisition system, waitlists, invites, referrals, and initial user growth loops.
• Build credibility through independent proof (reviews, creators, third parties) for launches.
• Lead channels (community, content, creator, organic, paid) with internal teams backing campaigns and store experience.
• Own acquisition analytics: source, CAC, referrals, invite-to-purchase, dashboards.
• Ship to dates for software launches tied to hardware moments.

Skills

Growth marketing

Subscription products

Early access

Analytics dashboards

AI productivity

Job description

Nothing is seeking a growth marketer to lead and own the acquisition system for our AI productivity products. You will shape audience targeting, messaging, and a first-year funnel, partnering with Product and design.

You’ll own the loops that drive early adoption, referrals, and paid channels, with a small, autonomous team behind you. You’ll build credible launch proofs and dashboards to guide decisions, coordinating with product, engineering, and growth teams to ensure a coherent go-to-market