Growth Marketing Lead: AI-Driven ABM & Growth

Exit Five; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Petual is building a bold, AI-driven marketing function to tests and scale growth for its enterprise audience. You will own paid and ABM programs, craft messages and offers for target accounts, and design a system that makes rapid, data-backed experimentation feasible.

Collaboration with sales and events is central to your success. You will write compelling ads and emails and shape landing pages that reflect real customer needs, avoiding robotic language while maintaining rigorous testing

Qualifications

• You've spent four to eight years in B2B growth or account-based marketing, selling to enterprise buyers with long cycles and buying committees.
• You've run paid campaigns against named accounts, especially on LinkedIn, with a budget you managed.
• You've run tests across multiple channels and scaled wins into ongoing programs.
• You can show copy and offers written for buyers at different stages and explain why they vary.
• You've built pipeline machinery with AI and automation and can demonstrate a working system.

Responsibilities

• Own paid acquisition and ABM programs across channels for target accounts.
• Develop and test messages and offers for each account with a tailored approach.
• Build an AI-native system to make tests cheap to launch and easy to read.
• Write ads, emails, sequences and landing pages with authentic, human language.
• Run events and manage follow-up, collaborating with sales and community leads.

Skills

ABM

Paid social ads

Copywriting

Experimentation

AI/Automation

B2B marketing

LinkedIn Ads

CRM usage

Tools

LinkedIn Ads

Marketing automation

CRM systems

Job description

Petual is building a bold, AI-driven marketing function to tests and scale growth for its enterprise audience. You will own paid and ABM programs, craft messages and offers for target accounts, and design a system that makes rapid, data-backed experimentation feasible.

Collaboration with sales and events is central to your success. You will write compelling ads and emails and shape landing pages that reflect real customer needs, avoiding robotic language while maintaining rigorous testing