Growth Marketing Lead — ABM, Paid Acquisition & AI

Content Creators; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Petual is building an AI-native marketing system in San Francisco to test and scale channel-specific offers for enterprise accounts. You will own paid and account-based marketing, driving experiments across channels and building the system that makes tests cheap to launch and easy to read.

The role focuses on ABM, paid activation, and creating tailored copy and offers for each target account, with sales collaboration and data-driven decision making.

Qualifications

• 4–8 years in B2B growth or ABM for enterprise buyers with long cycles.
• Experience running paid campaigns against named accounts, especially on LinkedIn.
• Proven ability to test multi-channel strategies and scale winners.
• Portfolio of copy and offers for different buyer stages and channels.

Responsibilities

• Own channels and offers by account and tailor messaging for target accounts.
• Manage paid acquisition on LinkedIn and other channels within budget.
• Design and run experiments; scale successful tests across channels.
• Develop account-based plays with sales; adapt channel, message, and offer per account.

Skills

B2B growth

Account-based marketing

Paid acquisition

Experimentation

AI & automation

Copywriting

Campaign optimization

Analytics

Tools

LinkedIn Ads

CRM systems

Email marketing tools

Job description

Petual is building an AI-native marketing system in San Francisco to test and scale channel-specific offers for enterprise accounts. You will own paid and account-based marketing, driving experiments across channels and building the system that makes tests cheap to launch and easy to read.

The role focuses on ABM, paid activation, and creating tailored copy and offers for each target account, with sales collaboration and data-driven decision making.