Data-Driven Growth Marketer (ABM Focus)

The Modern Data Company; Palo Alto (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading data management firm is seeking a Data-Driven Growth Marketer with ABM focus in Palo Alto, CA. This full-time hybrid role involves developing strategies to target Fortune 1000+ enterprises and drive growth through personalized campaigns and analytics. Candidates should have extensive B2B marketing experience and strong analytical abilities. Competitive compensation and remote work flexibility offered.

Qualifications

• 5+ years of hands-on B2B growth marketing experience with proven ABM expertise.
• 3+ years of experience marketing to enterprise accounts in technology, SaaS, or data/AI space.
• Strong analytical skills with proficiency in marketing analytics tools, CRM systems, and data visualization platforms.

Responsibilities

• Develop and execute comprehensive ABM strategies targeting enterprise accounts.
• Build detailed account research, segmentation, and tiering frameworks.
• Create personalized, multi-channel campaign experiences.

Skills

B2B growth marketing experience

Account-Based Marketing expertise

Analytical skills

Proficiency in marketing analytics tools

Tools

Salesforce

HubSpot

Google Analytics

Job description

Overview

The Modern Data Company is redefining enterprise data management for the AI era, transforming data from a technical challenge into an organization's most powerful business asset. The flagship platform, DataOS, serves as the essential AI-ready data layer for any data stack. DataOS transforms fragmented, ungoverned data infrastructure into AI-ready data products in just weeks, providing trusted, context-aware data. Fortune 1000+ enterprises using DataOS accelerate their AI adoption and optimize data ownership. This role is focused on driving growth through account-based marketing (ABM) strategies to target and convert high-value enterprise accounts.

About the Role

This is a full-time hybrid role for a Data-Driven Growth Marketer with an ABM focus located in Palo Alto, CA, with some remote work flexibility.

We\'re looking for a data-obsessed, results-driven growth marketer to lead our account-based marketing initiatives and drive pipeline growth at scale. This role requires a unique combination of analytical rigor, ABM expertise, and deep understanding of enterprise B2B sales cycles to identify, target, and convert high-value accounts into customers. You\'ll leverage data insights to optimize every stage of the customer journey while building scalable ABM programs that accelerate revenue growth.

Responsibilities

• Develop and execute comprehensive ABM strategies targeting Fortune 1000+ enterprises across multiple industries and use cases.
• Build detailed account research, segmentation, and tiering frameworks to prioritize high-value prospects based on fit, intent, and opportunity size.
• Create personalized, multi-channel campaign experiences including email sequences, LinkedIn outreach, targeted advertising, direct mail, and executive engagement programs.
• Collaborate closely with sales teams to align on account selection, messaging, and outreach strategies that drive qualified pipeline generation.
• Design and implement robust measurement frameworks to track ABM performance across all touchpoints and channels.
• Analyze campaign performance, account engagement patterns, and conversion metrics to identify optimization opportunities and scale successful tactics.
• Build dashboards and reporting systems that provide real-time visibility into pipeline health, account progression, and ROI metrics.
• Conduct deep-dive analyses on customer acquisition patterns, sales cycle acceleration, and deal velocity improvements.
• Manage and optimize marketing technology stack including CRM (Salesforce), marketing automation platforms, ABM tools, and analytics systems.
• Implement lead scoring, account scoring, and predictive analytics models to improve targeting precision and sales efficiency.

Required Qualifications

• 5+ years of hands-on B2B growth marketing experience with proven ABM expertise
• 3+ years of experience marketing to enterprise accounts in technology, SaaS, or data/AI space
• Strong analytical skills with proficiency in marketing analytics tools, CRM systems, and data visualization platforms
• Proven track record of driving measurable pipeline growth and revenue impact through data-driven marketing programs

Preferred Qualifications

• Previous experience at a high-growth data/AI company
• Advanced knowledge of marketing automation platforms (HubSpot), ABM tools (6sense, etc), and analytics tools (Google Analytics, Mixpanel, Looker)
• Experience with intent data, technographic targeting, and predictive analytics for account identification
• Understanding of complex enterprise sales cycles and experience collaborating with sales development and account executive teams