Growth Marketing Generalist - Remote, AI-Native Tools

Content Creators; San Francisco (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k matching

Competitive Equity

Healthcare, dental and vision coverage

FSA, ST/LT Disability, Voluntary Life

Carrot fertility benefits

Paid vacation and holidays

Job summary

WorkOS is seeking a Growth Marketing Generalist to own hands-on execution across events, campaigns, and content. You’ll work with sales, design, and product to deliver programs from brief to live, ensuring on-time delivery and compelling, technically grounded messaging for developers and executives.

You’ll thrive in a fast-paced, hybrid environment, building knowledge of WorkOS products and the AI-native software landscape while expanding your marketing scope across events, assets and

Qualifications

• 2–4 years in a marketing role at a B2B software or tech company.
• Proven ability to ship marketing work end to end, on time.
• Ability to run multiple programs and stay organized.
• Clear writer who adapts to brand voice for technical readers.
• Hands-on event experience from dinners to conferences.
• Comfort with a modern marketing stack and analytics.
• Enough technical context to understand developer tools and buyers.
• Self-starter with startup experience in high-growth PLG orgs.
• Experience using AI-native tools and automation in workflows.
• Bonus: marketing developer tools, infrastructure, or API products.

Responsibilities

• Events and Field Marketing: support logistics for developer events, conferences, dinners, and on-site flows.
• Project Management: own timelines for assets and copy, keep campaigns on schedule.
• Copy and Content: draft email copy, social posts, invites, and event materials.
• Reporting: track performance and surface insights to optimize programs.
• Measurement & Tracking: maintain UTMs and campaign tracking foundations.
• Cross-functional Partnership: collaborate with sales, design and product on assets.
• Continuous Learning: deepen knowledge of WorkOS products and developer audience.

Skills

Events management

Project management

Copywriting

Content creation

Campaign execution

Marketing tooling

CMS familiarity

Analytics

AI-native marketing

B2B software

Tools

Marketing automation

Email tooling

Analytics platforms

Job description

WorkOS is seeking a Growth Marketing Generalist to own hands-on execution across events, campaigns, and content. You’ll work with sales, design, and product to deliver programs from brief to live, ensuring on-time delivery and compelling, technically grounded messaging for developers and executives.

You’ll thrive in a fast-paced, hybrid environment, building knowledge of WorkOS products and the AI-native software landscape while expanding your marketing scope across events, assets and