Growth Marketing Generalist - Remote, Hands-on Builder

WorkOS; San Francisco (CA); Remote; USD 135,000 - 185,000; Full time

Benefits offered by this job

401k matching

Competitive Equity

Healthcare coverage

FSA, disability, life insurance

Carrot fertility benefits

Paid vacation + holidays + sick leave

Parental leave

Gym/yoga stipend

Wellness stipend

Commuter benefits

Job summary

WorkOS is seeking a Growth Marketing Generalist to own events, campaigns, and content that drive demand among technical buyers. Youll work across campaign management, events, and copy, taking briefs to live assets with clear direction and ownership.

This hands-on role requires shipping marketing work end-to-end, coordinating with sales, design, and product, and applying a technical lens to developer tools. Remote-friendly in the US with a strong growth trajectory.

Qualifications

• 2–4 years in a marketing role at a B2B software/tech company.
• Proven end-to-end marketing execution on time and with accuracy.
• Manage multiple programs simultaneously with follow-through.
• Clear writer for a technical, skeptical audience.
• Hands-on event planning or support experience.
• Comfort with a modern marketing stack (MA, email, CMS, analytics).
• Technical context for developer tools and buying rationale.
• Self-starter with startup and growth mindset.
• Experience with AI-native tools and workflows.
• Bonus: marketing developer tools, infrastructure, or API products.

Responsibilities

• Events and field marketing: support logistics for developer events, conferences, and dinners.
• Project management: own timelines for assets and copy; keep campaigns on schedule.
• Copy and content: draft email, social, invites, and event materials.
• Reporting: track performance and surface what works.
• Measurement and tracking: ensure clean UTMs and campaign measurement.
• Cross-functional partnership: work with sales, design, and product on assets and messaging.
• Continuous learning: deepen knowledge of WorkOS products and developer audiences.

Skills

B2B marketing

Technical audience

Campaign management

Content writing

Event management

Analytics

AI-native tools

Startup experience

PM & coordination

Marketing automation

Tools

Marketing automation platforms

CMS

Analytics tools

Job description

WorkOS is seeking a Growth Marketing Generalist to own events, campaigns, and content that drive demand among technical buyers. Youll work across campaign management, events, and copy, taking briefs to live assets with clear direction and ownership.

This hands-on role requires shipping marketing work end-to-end, coordinating with sales, design, and product, and applying a technical lens to developer tools. Remote-friendly in the US with a strong growth trajectory.