Growth Marketing Generalist

WorkOS; San Francisco (CA); Remote; USD 135,000 - 185,000; Full time

Benefits offered by this job

401k matching

Competitive Equity

Healthcare coverage

FSA, disability, life insurance

Carrot fertility benefits

Paid vacation + holidays + sick leave

Parental leave

Gym/yoga stipend

Wellness stipend

Commuter benefits

Job summary

WorkOS is seeking a Growth Marketing Generalist to own events, campaigns, and content that drive demand among technical buyers. Youll work across campaign management, events, and copy, taking briefs to live assets with clear direction and ownership.

This hands-on role requires shipping marketing work end-to-end, coordinating with sales, design, and product, and applying a technical lens to developer tools. Remote-friendly in the US with a strong growth trajectory.

Qualifications

• 2–4 years in a marketing role at a B2B software/tech company.
• Proven end-to-end marketing execution on time and with accuracy.
• Manage multiple programs simultaneously with follow-through.
• Clear writer for a technical, skeptical audience.
• Hands-on event planning or support experience.
• Comfort with a modern marketing stack (MA, email, CMS, analytics).
• Technical context for developer tools and buying rationale.
• Self-starter with startup and growth mindset.
• Experience with AI-native tools and workflows.
• Bonus: marketing developer tools, infrastructure, or API products.

Responsibilities

• Events and field marketing: support logistics for developer events, conferences, and dinners.
• Project management: own timelines for assets and copy; keep campaigns on schedule.
• Copy and content: draft email, social, invites, and event materials.
• Reporting: track performance and surface what works.
• Measurement and tracking: ensure clean UTMs and campaign measurement.
• Cross-functional partnership: work with sales, design, and product on assets and messaging.
• Continuous learning: deepen knowledge of WorkOS products and developer audiences.

Skills

B2B marketing

Technical audience

Campaign management

Content writing

Event management

Analytics

AI-native tools

Startup experience

PM & coordination

Marketing automation

Tools

Marketing automation platforms

CMS

Analytics tools

Job description

About WorkOS

WorkOS builds modern developer tools and APIs that make it easy for companies to become Enterprise Ready. Our platform powers authentication, identity, authorization, and other critical infrastructure that developers need to securely scale their products to large organizations.

About WorkOS

WorkOS builds modern developer tools and APIs that make it easy for companies to become Enterprise Ready. Our platform powers authentication, identity, authorization, and other critical infrastructure that developers need to securely scale their products to large organizations.

We recently raised a $100M Series C, valuing the company at $2B, led by Meritech and Sapphire with participation from Greenoaks, Craft, Abstract, and Audacious. WorkOS powers enterprise features for many of the fastest-growing AI companies, including OpenAI, Cursor, and Perplexity, Sierra, and Plaid.

As AI reshapes software, WorkOS is at the frontier of Human and Agent Authentication, Identity, and Access Control helping companies answer a new critical question: who are your agents, and what are they allowed to do? Our fast-growing customer base includes hundreds of modern software companies building the next generation of enterprise-ready products.

About The Role

WorkOS has a strong bottom-up, developer-focused GTM motion. Our growth team sits at the center of it, running the campaigns, events, and demand programs that put WorkOS in front of technical buyers. As those programs have grown, so has the volume of work that makes them happen, and we're looking for a Growth Marketing Generalist to own it.

This is a hands-on execution role. You'll work across campaign management, events, and content, taking programs from brief to live and getting the details right. One week that means running a developer event in San Francisco; the next, pulling together campaign assets. You'll get clear direction and real ownership.

This is a great fit if you like variety, move fast, and want to build range across every part of a growth function. You'll work directly with the Growth lead and partner closely with sales, design, and product. You don't need to have marketed to developers before, though it's a plus. What matters is that you come from a technical or B2B software environment where you understood what the product did and who was buying it.

Responsibilities

• Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up.
• Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time.
• Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience
• Reporting: Track performance across programs and report on what worked, surfacing what we should do more or less of.
• Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance.
• Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging.
• Continuous Learning: Build real knowledge of WorkOS products, our developer audience, and the AI-native companies we sell to.

Qualifications

• Experience: 2-4 years in a marketing role at a B2B software or technology company, ideally one selling to a technical audience.
• Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct.
• Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased.
• Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader.
• Events Experience: Hands-on experience running or supporting events, from small dinners to conferences.
• Tooling: Comfortable in a modern marketing stack, including marketing automation or email tooling, a CMS, and analytics.
• Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it.
• Self-starter: Previous startup experience, particularly in high-growth PLG organizations.
• AI-Native: Hands-on experience building with AI-native tools, using LLMs, agents, and automation in your own marketing workflows.
• Bonus: Experience marketing developer tools, infrastructure, or API products.

Benefits and Perks (US Only)

At WorkOS, we offer resources that emphasize personal and familial well‑being. We offer healthcare coverage for you and your family, including medical, dental and vision. We offer parental leave, paid‑time off and fully remote working arrangements.

• 401k matching
• Competitive Equity
• Healthcare, dental and vision coverage
• FSA, ST/LT Disability, Voluntary Life
• Carrot fertility benefits
• 20 days paid vacation + 10 holidays + unlimited sick leave
• 12 weeks fully paid parental leave
• Fitness: Monthly stipend for gyms, yoga classes, race registrations or whatever keeps you active
• Wellness: Monthly stipend for a massage, meditations class, therapy or activities that enhance your well‑being
• Commuter benefits for hybrid employees in SF/NYC
• Unlimited token usage!

Equal Opportunity Employer

WorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation Range: $135K - $185K