Growth Marketing Generalist

Kos Ai; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401k matching

Competitive Equity

Healthcare, dental and vision coverage

FSA, ST/LT Disability, Voluntary Life

Carrot fertility benefits

20 days paid vacation + 10 holidays +

Job summary

WorkOS is seeking a Growth Marketing Generalist in San Francisco to own hands-on campaigns, events, and content that drive demand. You’ll partner with sales, design, and product to bring programs from brief to live, balancing technical messaging with a developer-focused audience.

You’ll manage end-to-end marketing execution, craft compelling copy, and measure program performance while building deep knowledge of our AI-native product suite and enterprise buyers.

Qualifications

• 2–4 years in a marketing role at a B2B software or technology company.
• Proven track record of end-to-end marketing execution.
• Able to manage multiple programs simultaneously and meet deadlines.
• Strong writing ability for a technical audience.
• Hands-on events experience, from small dinners to conferences.
• Comfortable with a modern marketing stack including marketing automation, CMS, and analytics.
• Demonstrates technical context to understand developer tools and buyer personas.
• Self-starter with startup experience, preferably in high-growth PLG environments.
• Experience marketing developer tools, infrastructure, or API products (bonus).

Responsibilities

• Support events logistics and execution for developer events, conferences, and dinners.
• Own timelines for creative assets and copy for growth programs.
• Draft variations of email copy, social posts, invites, and event materials.
• Track program performance and report on effectiveness.
• Ensure clean tracking foundations across UTMs and campaigns.
• Collaborate with sales on event follow-up and pipeline handoff; work with design/product on assets and messaging.
• Build knowledge of WorkOS products, developer audience, and AI-native customers.

Skills

Marketing

Project management

Writing

Events

Email tooling

Analytics

Domain understanding

Self-starter

AI-native tools

Startup experience

Tools

Marketing automation

CMS

Analytics tools

Job description

About WorkOS

WorkOS builds modern developer tools and APIs that make it easy for companies to become Enterprise Ready. Our platform powers authentication, identity, authorization, and other critical infrastructure that developers need to securely scale their products to large organizations.

We recently raised a $100M Series C, valuing the company at $2B, led by Meritech and Sapphire with participation from Greenoaks, Craft, Abstract, and Audacious. WorkOS powers enterprise features for many of the fastest-growing AI companies, including OpenAI, Cursor, and Perplexity, Sierra, and Plaid.

As AI reshapes software, WorkOS is at the frontier of Human and Agent Authentication, Identity, and Access Control helping companies answer a new critical question: who are your agents, and what are they allowed to do? Our fast-growing customer base includes hundreds of modern software companies building the next generation of enterprise-ready products.

About the role

WorkOS has a strong bottom-up, developer-focused GTM motion. Our growth team sits at the center of it, running the campaigns, events, and demand programs that put WorkOS in front of technical buyers. As those programs have grown, so has the volume of work that makes them happen, and we're looking for a Growth Marketing Generalist to own it.

This is a hands-on execution role. You'll work across campaign management, events, and content, taking programs from brief to live and getting the details right. One week that means running a developer event in San Francisco; the next, pulling together campaign assets. You'll get clear direction and real ownership.

This is a great fit if you like variety, move fast, and want to build range across every part of a growth function. You'll work directly with the Growth lead and partner closely with sales, design, and product. You don't need to have marketed to developers before, though it's a plus. What matters is that you come from a technical or B2B software environment where you understood what the product did and who was buying it.

Responsibilities

• Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up.

• Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time.

• Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience

• Reporting: Track performance across programs and report on what worked, surfacing what we should do more or less of.

• Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance.

• Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging.

• Continuous Learning: Build real knowledge of WorkOS products, our developer audience, and the AI-native companies we sell to.

Qualifications

• Experience: 2-4 years in a marketing role at a B2B software or technology company, ideally one selling to a technical audience.

• Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct.

• Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased.

• Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader.

• Events Experience: Hands-on experience running or supporting events, from small dinners to conferences.

• Tooling: Comfortable in a modern marketing stack, including marketing automation or email tooling, a CMS, and analytics.

• Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it.

• Self-starter: Previous startup experience, particularly in high-growth PLG organizations.

• AI-Native: Hands-on experience building with AI-native tools, using LLMs, agents, and automation in your own marketing workflows.

• Bonus: Experience marketing developer tools, infrastructure, or API products.

Benefits and Perks (US Only)

At WorkOS, we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family, including medical, dental, and vision. We offer parental leave, paid-time off and fully remote working arrangements.

• 401k matching

• Competitive Equity

• Healthcare, dental and vision coverage

• FSA, ST/LT Disability, Voluntary Life

• Carrot fertility benefits

• 20 days paid vacation + 10 holidays + unlimited sick leave

• 12 weeks fully paid parental leave

• Fitness: Monthly stipend for gyms, yoga classes, race registrations or whatever keeps you active

• Wellness: Monthly stipend for a massage, meditations class, therapy, or activities that enhance your well-being

• Commuter benefits for hybrid employees in SF/NYC

• Unlimited token usage!

Please inquire directly with our recruiting team for benefits available to those working outside the US.

Equal Opportunity Employer

WorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.