Growth Marketing Generalist

WorkOS; United States; On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Health premium coverage 90% of costs

3% 401k match

20 days paid vacation

12 weeks parental leave

Monthly wellness stipend

Equipment stipend

Job summary

WorkOS is seeking a Growth Marketing Generalist to own and accelerate our bottom-up, developer-focused GTM motion. You’ll manage campaigns, events, and content from brief to live, with ownership and clear direction.

You’ll collaborate with sales, design, and product to craft assets and messaging for a technically savvy audience, while driving measurement and optimization across programs and channels.

Qualifications

• 2-4 years in a marketing role at a B2B software or technology company
• Hands-on execution across campaigns, events and content
• Clear writer who can adapt to a brand voice for a technical audience
• Experience running developer-focused events or field marketing is a plus

Responsibilities

• Own timelines for growth programs including newsletters and sponsored assets
• Plan and execute developer events, conferences, and dinners, handling logistics
• Draft email copy, social posts, invites, and event materials
• Track program performance and report on what works and what to scale
• Ensure clean UTMs and tracking to measure campaign impact
• Coordinate with sales, design and product on assets and messaging
• Learn WorkOS products and our developer audience to improve positioning

Skills

Experience marketing

Self-starter

Writing ability

Events experience

Campaign execution

Tools

Marketing automation

CMS

Analytics

Job description

Responsibilities

• WorkOS has a strong bottom-up, developer-focused GTM motion. Our growth team sits at the center of it, running the campaigns, events, and demand programs that put WorkOS in front of technical buyers. As those programs have grown, so has the volume of work that makes them happen, and we’re looking for a Growth Marketing Generalist to own it
• This is a hands-on execution role. You’ll work across campaign management, events, and content, taking programs from brief to live and getting the details right. One week that means running a developer event in San Francisco; the next, pulling together campaign assets. You’ll get clear direction and real ownership
• This is a great fit if you like variety, move fast, and want to build range across every part of a growth function. You’ll work directly with the Growth lead and partner closely with sales, design, and product. You don’t need to have marketed to developers before, though it’s a plus. What matters is that you come from a technical or B2B software environment where you understood what the product did and who was buying it
• Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up
• Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time
• Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience
• Reporting: Track performance across programs and report on what worked, surfacing what we should do more or less of
• Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance
• Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging
• Continuous Learning: Build real knowledge of WorkOS products, our developer audience, and the AI-native companies we sell to

Benefits

• WorkOS pays 90% of premiums for employees and dependents to help keep your family healthy
• WorkOS provides a 3% match of your 401k contributions to help you save for retirement
• Relax and recharge with 20 days of paid yearly vacation. We also offer 12 weeks of parental leave for new parents
• Monthly stipend for gyms, yoga classes, race registrations, or whatever keeps you active
• Monthly stipend for a massage, meditation class, therapy, or activities that enhance your mental well-being
• Outfit your working space with a stipend for equipment that will keep you comfortable and productive

Bonus

• Experience marketing developer tools, infrastructure, or API products
• Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it
• AI-Native: Hands-on experience building with AI-native tools, using LLMs, agents, and automation in your own marketing workflows
• Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct
• Experience: 2-4 years in a marketing role at a B2B software or technology company, ideally one selling to a technical audience
• Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased
• Self-starter: Previous startup experience, particularly in high-growth PLG organizations
• Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader
• Events Experience: Hands-on experience running or supporting events, from small dinners to conferences
• Tooling: Comfortable in a modern marketing stack, including marketing automation or email tooling, a CMS, and analytics