Growth Marketing & Brand Director – Technical B2B

Flow-Tech Systems; Mequon (WI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Travel for business

Job summary

Flow-Tech Systems seeks a hands-on Performance Marketing Director to lead strategy, creative execution, and brand development across water treatment technology brands serving multiple markets. This is a build-it role with ownership of brand execution and growth across a national rep network and direct markets.

You will guide in-house and outsourced design teams, translate technical data into compelling messaging, and drive measurable pipeline contributions while growing the team in 2027.

Qualifications

• At least 5–10 years marketing experience in technical or mechanical industries.
• Translate technical performance into clear value propositions.
• Strong writing skills in both short and long form.
• Strong visual and aesthetic judgment.
• Proficiency in Adobe Creative Suite, Figma, or similar.
• Experience building and executing brand strategy.
• Experience managing creative staff.
• B2B experience preferred.
• Experience with CRM is a plus.

Responsibilities

• Develop and execute a unified marketing strategy across all company brands.
• Establish brand positioning frameworks for each vertical market.
• Translate technical performance data into compelling messaging.
• Drive data-driven growth with measurable lead generation and pipeline goals.
• Create annual and quarterly marketing roadmaps.
• Design, execute, and optimize multi-channel campaigns (LinkedIn, Google Ads, programmatic).
• Build and manage end-to-end lead generation systems including landing pages and CRM integration.
• Establish KPIs and regular reporting to measure marketing effectiveness.
• Collaborate with Business Development to align marketing with sales targets and shorten cycles.
• Test and iterate on creative, messaging, and offers using A/B testing.

Skills

Strong writing

Visual aesthetics

Strategy translation

B2B experience

Tools

Adobe Creative Suite

Figma

Job description

Flow-Tech Systems seeks a hands-on Performance Marketing Director to lead strategy, creative execution, and brand development across water treatment technology brands serving multiple markets. This is a build-it role with ownership of brand execution and growth across a national rep network and direct markets.

You will guide in-house and outsourced design teams, translate technical data into compelling messaging, and drive measurable pipeline contributions while growing the team in 2027.