Growth Marketing Automation & Data Lead

mPulse; Iowa; Remote; USD 75,000 - 110,000; Full time

Benefits offered by this job

Remote-first culture

Flexible PTO

Medical, dental, vision coverage (100%

401(k) with 4% match

Parental leave

Training and career development

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own the systems, integrations, and processes that drive marketing operations, working with Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to ensure data flows from first touch through sales and advocacy.

You will partner with Marketing, Sales, Product, and Sales Operations to maintain data integrity, optimize

Qualifications

• 4+ years in marketing operations or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results.
• Working experience administering an enterprise marketing automation platform.
• Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly, evidenced by a prior migration or implementation.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience.

Responsibilities

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately and on time.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards, recognizing that the data is used by teams and systems across the organization.
• Build and maintain campaigns across the marketing automation platform and CRM to establish structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; validate all assets before testing; and allow sufficient lead time for stakeholder review.
• Manage all list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards, validating accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps that include findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion measurement from first touch through the pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting.
• Support marketing operations projects and platform migrations, including documentation, data preparation, and testing.
• Administer the marketing technology stack and integrations between platforms, including field mappings, sync rules, and data flow between the marketing automation platform and CRM.
• Maintain documented operational processes and identify opportunities to improve efficiency and reduce manual effort.

Skills

Data analysis

CRM systems

Marketing automation

Excel/Sheets

Written communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own the systems, integrations, and processes that drive marketing operations, working with Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to ensure data flows from first touch through sales and advocacy.

You will partner with Marketing, Sales, Product, and Sales Operations to maintain data integrity, optimize