Growth Marketing Architect — AI-Driven Cybersecurity SaaS

DomainTools; Austin (TX); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Fully paid medical, dental and vision

401k with company matching

Flexible PTO

Well-being benefits

Job summary

DomainTools in Austin, TX, is seeking a hands-on Growth Marketing Lead to own experiments across the funnel from first visit to qualified opportunity. You’ll run paid search, paid social, and lifecycle programs to move users toward purchase and expansion.

Collaborate with Product Marketing, Product, Sales, and RevOps to improve attribution, forecast pipeline, and optimize landing pages, SEO, and analytics. If you’re data-driven and comfortable testing messaging with a technical audience, join

Qualifications

• 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity.
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline.
• Hands-on experience with paid search and paid social, including budget management and bid optimization.
• Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar.
• Working knowledge of SEO fundamentals.
• Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, reporting, plus working fluency with Salesforce.
• Strong analytical skills: build funnel reports, read attribution, and size an opportunity.
• Clear writing and the ability to test messaging with a technical audience.

Responsibilities

• Develop and prioritize growth experiment roadmap across the funnel from first visit to qualified opportunity.
• Build lifecycle programs to move free users, trials, and existing customers toward purchase and expansion.
• Optimize website landing pages, forms, CTAs and user journeys; run A/B and multivariate tests to lift conversion rates.
• Manage paid search, paid social, and retargeting to lower cost per opportunity.
• Partner with SEO to grow high-intent traffic.
• Build AI-assisted workflows for personalization and experiments velocity.
• Own funnel analytics and dashboards; improve attribution and turn data into recommendations.
• Collaborate with Product Marketing, Product, Sales, and RevOps on tests and lead quality.

Skills

Growth marketing

Experimentation

Paid search

Paid social

CRO / landing page testing

Analytics

Lead nurturing

Strong writing

Tools

Google Analytics

Optimizely

VWO

Marketo

Salesforce

SQL

Job description

DomainTools in Austin, TX, is seeking a hands-on Growth Marketing Lead to own experiments across the funnel from first visit to qualified opportunity. You’ll run paid search, paid social, and lifecycle programs to move users toward purchase and expansion.

Collaborate with Product Marketing, Product, Sales, and RevOps to improve attribution, forecast pipeline, and optimize landing pages, SEO, and analytics. If you’re data-driven and comfortable testing messaging with a technical audience, join