Growth Marketing Leader - Cybersecurity SaaS, Flexible PTO

DomainTools; Chicago (IL); In loco; USD 90.000 - 125.000; Tempo pieno

Descrizione del lavoro

DomainTools is seeking an experienced growth marketer to own experiments across the funnel, from first visit to Qualified Opportunity. You’ll drive conversion, acquisition, and pipeline through paid and organic channels while collaborating with RevOps, Product Marketing, Product, and Sales.

You’ll report to the Director of Demand Generation and partner with cross-functional teams to optimize landing pages, forms, CTAs, and messaging for a technical audience.

Competenze

• 4-7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
• Strong analytical skills: you can build funnel reports, read attribution, and size an opportunity
• Clear writing and the ability to test messaging with a technical audience

Mansioni

• Experimentation and funnel growth: run tests across the funnel and share learnings with the team
• Website, Digital, and Search: optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests
• Paid acquisition: manage and optimize paid search, paid social, and retargeting
• Organic growth: partner with Content on SEO strategy, keyword targeting, and technical SEO fixes
• AI and MarTech, with discipline: build AI-assisted workflows for personalization and experiment velocity
• Analytics and cross-functional partnership: measure funnel analytics with RevOps and improve attribution

Conoscenze

Growth marketing

Performance marketing

Demand generation

Analytics

Clear writing

Strumenti

Marketo

Salesforce

Google Analytics

Optimizely

VWO

Descrizione del lavoro

DomainTools is seeking an experienced growth marketer to own experiments across the funnel, from first visit to Qualified Opportunity. You’ll drive conversion, acquisition, and pipeline through paid and organic channels while collaborating with RevOps, Product Marketing, Product, and Sales.

You’ll report to the Director of Demand Generation and partner with cross-functional teams to optimize landing pages, forms, CTAs, and messaging for a technical audience.