Growth Marketing Manager - AI-Driven SaaS Security

DomainTools; Boston (MA); On-site; USD 90,000 - 125,000; Full time

Job summary

DomainTools is hiring for a hands-on Growth/Demand Generation marketer focused on driving funnel growth across websites, paid channels, and the full buyer journey. You will run experiments from first visit to qualified opportunity, optimize conversions, and collaborate with Product Marketing, Product, Sales, and RevOps to scale impact.

You’ll own experimentation, website optimization, paid acquisition, and organic growth initiatives, applying analytics to reduce costs and grow pipeline.

Qualifications

• 4-7 years of B2B growth, performance, or demand generation marketing.
• Proven track record of experiments that improve conversion, acquisition cost, or pipeline.
• Hands-on experience with paid search and paid social; budget management and bid optimization.
• Website/CRO experience including landing pages testing and analytics setup with GA/Optimizely/VWO.
• Working knowledge of SEO fundamentals.
• Marketo experience building programs and reporting; Salesforce fluency.

Responsibilities

• Experimentation and funnel growth: build roadmap, run tests, share learnings.
• Website, digital, and search: optimize landing pages, CTAs, run A/B tests, lift conversions.
• Paid acquisition: manage paid search and paid social; retargeting to lower CAC.
• Organic growth: collaborate on SEO strategy to grow high-intent traffic.
• AI and MarTech with discipline: build AI-assisted workflows for personalization.
• Analytics and cross-functional partnership: measure funnel analytics, improve attribution, collaborate with RevOps/Product/Sales.

Skills

B2B growth marketing

Experimentation

Paid search

Paid social

CRO / landing page optimization

SEO fundamentals

Analytics

Written communication

Tools

Marketo

Salesforce

Job description

DomainTools is hiring for a hands-on Growth/Demand Generation marketer focused on driving funnel growth across websites, paid channels, and the full buyer journey. You will run experiments from first visit to qualified opportunity, optimize conversions, and collaborate with Product Marketing, Product, Sales, and RevOps to scale impact.

You’ll own experimentation, website optimization, paid acquisition, and organic growth initiatives, applying analytics to reduce costs and grow pipeline.