Growth Marketer — Scale App Installs & Creator Growth

Konji; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Konji is seeking a Growth Marketer to drive user acquisition and retention for its early-stage consumer app in the United States. You will own acquisition channels from paid social and App Store campaigns to inviting creators and messaging that brings shoppers back.

You’ll run full-funnel tests, analyze funnels, and collaborate with product to reduce drop-offs while scaling the creator program and optimizing the path from install to first purchase.

Qualifications

• 1+ year in growth or performance marketing for a consumer app or marketplace.
• Hands-on experience running paid social and App Store campaigns with real budgets.
• Comfort with data: you can set up tracking, read a funnel and run your own analysis.
• A clear writer who can brief creative and write copy that converts.
• You know how shoppers find and talk about products on TikTok and Instagram.
• Self-directed: you find the highest-leverage work without being told.

Responsibilities

• Grow installs: plan, launch and run campaigns on TikTok, Meta and Apple Search Ads.
• Own the App Store listing: screenshots, keywords, ratings and tests.
• Grow search traffic across product, category and brand pages.
• Turn installs into shoppers: map path to first purchase and fix drop-off with product team.
• Build lifecycle marketing: push notifications, emails and in-app moments.
• Run the invite program: rewards and messaging.
• Build our creator program: sign creators and track impact.
• Measure everything: own funnel metrics, run experiments and share results.

Skills

Growth marketing

Paid social

App Store campaigns

Data analysis

Copywriting

User acquisition

Influencer programs

SQL

Lifecycle marketing

Tools

SKAdNetwork

AppsFlyer

Adjust

Job description

Konji is seeking a Growth Marketer to drive user acquisition and retention for its early-stage consumer app in the United States. You will own acquisition channels from paid social and App Store campaigns to inviting creators and messaging that brings shoppers back.

You’ll run full-funnel tests, analyze funnels, and collaborate with product to reduce drop-offs while scaling the creator program and optimizing the path from install to first purchase.