Senior Growth Marketing Manager, App Installs (Remote)

Jobgether; Oregon; Hybrid; USD 161,000 - 196,000; Full time

Benefits offered by this job

Stock options

Health benefits (US)

Parental leave

Home office setup

Job summary

Jobgether is seeking a Senior Growth Marketing Manager (App Installs) in the United States. This remote-first role leads paid media campaigns (Google Ads, Apple Ads, etc.) to drive profitable app installs and scalable user growth.

You will design incrementality tests, model LTV and payback, and own creative testing to maximize efficiency. With 7+ years in digital advertising and a strong track record in consumer apps, you will work across channels, test new opportunities (CTV/TV), and

Qualifications

• 7+ years in digital advertising, growth marketing, or paid media management.
• 2+ years marketing consumer applications preferred.
• Proven hands-on experience building and managing paid digital campaigns across major networks.
• Familiarity with non-digital paid media including CTV and traditional TV.
• Track record of scaling app install campaigns profitably with efficient CAC/ROAS.
• Experience designing incrementality testing methodologies (geo holds, lift studies, PSA, ghost ads).
• Strong analytical and quantitative skills to model LTV, payback, and forecast outcomes.
• Experience running creative testing programs to improve conversion performance.

Responsibilities

• Develop and optimize paid acquisition campaigns across platforms to drive profitable app installs.
• Lead end-to-end growth initiatives from planning to execution and analysis.
• Scale channels while improving unit economics and ROI.
• Identify and test new paid media opportunities including CTV and traditional TV.
• Design and run incrementality experiments to measure true impact of advertising investments.
• Model key metrics (LTV, payback, CAC) and forecast campaign outcomes.
• Maintain a continuous creative testing pipeline to boost conversions.
• Collaborate with cross-functional teams to drive acquisition strategies.

Skills

Growth marketing

Paid media management

Analytical skills

Strategic thinking

Communication skills

Remote work

Tools

Google Ads

Apple Ads

CTV

Job description

Jobgether is seeking a Senior Growth Marketing Manager (App Installs) in the United States. This remote-first role leads paid media campaigns (Google Ads, Apple Ads, etc.) to drive profitable app installs and scalable user growth.

You will design incrementality tests, model LTV and payback, and own creative testing to maximize efficiency. With 7+ years in digital advertising and a strong track record in consumer apps, you will work across channels, test new opportunities (CTV/TV), and