Growth Marketer

Konji; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Konji is seeking a Growth Marketer to drive user acquisition and retention for its early-stage consumer app in the United States. You will own acquisition channels from paid social and App Store campaigns to inviting creators and messaging that brings shoppers back.

You’ll run full-funnel tests, analyze funnels, and collaborate with product to reduce drop-offs while scaling the creator program and optimizing the path from install to first purchase.

Qualifications

• 1+ year in growth or performance marketing for a consumer app or marketplace.
• Hands-on experience running paid social and App Store campaigns with real budgets.
• Comfort with data: you can set up tracking, read a funnel and run your own analysis.
• A clear writer who can brief creative and write copy that converts.
• You know how shoppers find and talk about products on TikTok and Instagram.
• Self-directed: you find the highest-leverage work without being told.

Responsibilities

• Grow installs: plan, launch and run campaigns on TikTok, Meta and Apple Search Ads.
• Own the App Store listing: screenshots, keywords, ratings and tests.
• Grow search traffic across product, category and brand pages.
• Turn installs into shoppers: map path to first purchase and fix drop-off with product team.
• Build lifecycle marketing: push notifications, emails and in-app moments.
• Run the invite program: rewards and messaging.
• Build our creator program: sign creators and track impact.
• Measure everything: own funnel metrics, run experiments and share results.

Skills

Growth marketing

Paid social

App Store campaigns

Data analysis

Copywriting

User acquisition

Influencer programs

SQL

Lifecycle marketing

Tools

SKAdNetwork

AppsFlyer

Adjust

Job description

The role

We're looking for a Growth Marketer to get Konji into the hands of more shoppers, and keep them coming back.

You'll own how people find Konji, download it and make their first purchase: paid social, the App Store, search, creators, invites and the messages that bring shoppers back. It's hands-on, full-funnel growth at an early-stage consumer app, where what you test this week shows up in the numbers next week.

What you'll do

Grow installs

• Plan, launch and run campaigns on TikTok, Meta and Apple Search Ads, from the creative brief to the budget.
• Own the App Store listing: screenshots, keywords, ratings and the tests that improve them.
• Grow konji.co's search traffic across product, category and brand pages.

Turn installs into shoppers

• Map the path from first open to first purchase, and fix where people drop off with the product team.
• Build lifecycle marketing: the push notifications, emails and in-app moments that bring shoppers back.
• Run the invite program: the rewards, the messages and where invites happen.

Build our creator program

• Find and sign creators whose audiences love to shop, and make it easy for them to share Konji.
• Track what every creator's posts bring in, and grow the ones that work.

Measure everything

• Own the funnel: cost per install, first purchases, retention and payback.
• Run experiments end to end, and share what worked and what didn't.

What we're looking for

• 1+ year in growth or performance marketing for a consumer app or marketplace.
• Hands-on experience running paid social and App Store campaigns with real budgets.
• Comfort with data: you can set up tracking, read a funnel and run your own analysis.
• A clear writer who can brief creative and write copy that converts.
• You know how shoppers find and talk about products on TikTok and Instagram.
• Self-directed: you find the highest-leverage work without being told.

Bonus points

• You've grown a marketplace, shopping or rewards app.
• Experience with mobile attribution (SKAdNetwork, AppsFlyer or Adjust).
• You've built an influencer, affiliate or referral program from scratch.
• SQL.

What success looks like

• Paid channels that grow installs at a cost that pays back.
• More new shoppers making a first purchase in their first week.
• A creator program that brings in new shoppers every week.
• A weekly growth report the whole team reads.

About you

You treat every channel as an experiment and every number as a question. You'd rather ship a test today than plan the perfect campaign next month, and you can explain why something worked, not just that it did. You love a good deal, and a product that pays people to shop is one you'd tell your friends about.