Growth & Lifecycle Product Manager: Drive Conversions & Retention

Rippling, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Rhythm is seeking a Growth & Lifecycle Product Manager to own customer-facing experiences from enrollment through renewal. You will drive conversion and retention, partner with Marketing and Design, and lead experimentation across the funnel to optimize customer outcomes.

You will collaborate with cross-functional teams to translate insights into product requirements and prioritise experiments that deliver measurable business impact.

Qualifications

• 3+ years of Product Management experience focused on growth, lifecycle, retention, or other B2C customer-facing products.
• Hands-on experience designing, running, and interpreting A/B tests.
• Strong understanding of conversion funnels and customer behaviors across acquisition, activation, engagement, retention, and renewal.
• Experience collaborating with UI/UX designers to create simple, intuitive experiences.
• Strong stakeholder management skills and ability to align multiple teams.

Responsibilities

• Own the Growth & Lifecycle roadmap for Rhythm’s customer-facing products across enrollment, portal, retention, and renewal experiences.
• Drive measurable improvements in conversion and retention with clear success metrics and reporting.
• Lead retention and churn-reduction initiatives by identifying drop-off points and designing engaging experiences.
• Use customer data, funnel analytics, segmentation, and feedback to identify high‑impact opportunities.
• Monitor product performance post-launch and iterate based on results.
• Partner with Marketing and Head of Growth to translate opportunities into hypotheses and experiments.
• Design, prioritize, and run A/B tests across the customer journey from enrollment to renewal.
• Translate experiment results into product decisions and communicate next steps clearly.
• Build and maintain a consistent experimentation practice with defined hypotheses, metrics, and outcomes.
• Collaborate with Product Design to simplify customer experiences across Rhythm’s products.
• Own final sign-off on customer-facing designs from requirements perspective before implementation.
• Ensure experiences balance customer needs with business and technical considerations.
• Use qualitative and quantitative insights to reduce friction and improve clarity.
• Align stakeholders across Marketing, Growth, Design, Engineering, Analytics, Sales, Operations, and Customer Care.

Skills

PM Experience

Growth & Lifecycle

A/B Testing

Funnel Analytics

UI/UX Collaboration

Stakeholder Management

Data-Driven

Software Delivery Lifecycle

Communication

Independent Ownership

Tools

SQL

Databricks

Tableau

GA/Google Analytics

FullStory

Job description

Rhythm is seeking a Growth & Lifecycle Product Manager to own customer-facing experiences from enrollment through renewal. You will drive conversion and retention, partner with Marketing and Design, and lead experimentation across the funnel to optimize customer outcomes.

You will collaborate with cross-functional teams to translate insights into product requirements and prioritise experiments that deliver measurable business impact.