Lifecycle Marketing Lead - Growth

Applied Labs; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

WHOOP is seeking a Lifecycle Marketing Lead - Growth to own lifecycle strategies for Apparel & Accessories, Refer a Friend, and the promotional calendar. You will analyze performance data, form hypotheses, and translate insights into scalable campaigns across email, SMS, and in-app channels.

You will lead test-and-learn cycles, collaborate cross-functionally, and drive measurable business impact by turning member insights into action in a fast-paced, data-driven environment in Boston.

Qualifications

• 4+ years of experience in lifecycle, CRM, retention, or growth marketing with measurable impact.
• Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.
• Strong analytical skills turning data and insights into strategies, experiments, and decisions.
• Experience with segmentation, personalization, experimentation, and CRM program development.
• Member-centric, growth-oriented mindset—curious, creative, entrepreneurial.
• Technical fluency with CRM and marketing tech and lifecycle measurement; Experience with Iterable/Amplitude/Hightouch is a plus.
• Strong cross-functional collaboration and ability to own multiple programs end-to-end.
• Experience in subscription, e-commerce, or consumer tech is a plus.

Responsibilities

• Own lifecycle strategy and performance for Apparel & Accessories, driving discoverability, cross-sell, repeat purchases, and incremental bookings.
• Own the Refer a Friend lifecycle strategy, testing opportunities to boost awareness, participation, and referrals.
• Lead the lifecycle promotional calendar across channels, balancing growth with member experience.
• Translate member behavior and data into strategies, experiments, and growth opportunities.
• Own the test-and-learn cycle from hypothesis to measurement and scale/iterate decisions.
• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the journey.
• Partner with Growth, Marketing, Creative, Analytics, and Commercial teams to launch high-impact lifecycle initiatives.

Skills

Lifecycle marketing

Growth marketing

Multichannel

Data-driven

Experimentation

CRM

Personalization

Cross-functional

Tools

Iterable

Amplitude

Hightouch

Job description

At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is looking for a Lifecycle Marketing Lead - Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. This role is ideal for a highly analytical marketer who can move seamlessly between strategy and execution. You’ll dig into performance and member data to identify opportunities, form hypotheses, and translate insights into action. With an experimentation-first mindset, you’ll test and learn quickly, continually finding new ways to engage members and drive measurable business impact.

The ideal candidate is a member-centric, data-driven marketer who can move seamlessly between strategy and execution. You know how to turn insights into action, test and learn quickly, and continually find new ways to engage members and drive measurable business impact.

Responsibilities

• Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings.


• Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity.


• Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience.


• Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities.


• Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings to determine what to scale, iterate, or stop.


• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the member journey.


• Partner cross-functionally across the Growth, Marketing, Creative, Analytics, and Commercial teams to bring high-impact lifecycle initiatives to life.

Qualifications

• 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact.


• Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.


• Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions.


• Experience with segmentation, personalization, experimentation, and CRM program development.


• A member-centric, growth-oriented mindset - curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance.


• Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus.


• Strong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution.


• Experience in a subscription, e-commerce, or consumer technology business is a plus.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.