Lifecycle Marketing Lead (Growth)

WHOOP; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave

Stock options

WHOOP membership

Health, dental, vision

Job summary

WHOOP in Boston is seeking a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. You’ll translate member behavior into tested initiatives across email, SMS, and in-app channels to drive engagement and revenue.

The ideal candidate is data-driven, with 4+ years in lifecycle, CRM, or growth marketing, and a proven ability to move from strategy to execution across cross-functional teams.

Qualifications

• 4+ years in lifecycle, CRM, retention, or growth marketing with measurable impact.
• Experience with subscription, ecommerce, or consumer tech is a plus.
• Strong analytical skills and ability to translate data into action.
• Proven cross-functional collaboration and project management across marketing, analytics and product.

Responsibilities

• Own lifecycle strategies across Apparel & Accessories, Refer a Friend, and promotional calendar.
• Develop multi-channel experiences across email, SMS, in-app and other owned channels.
• Lead test-and-learn cycles from hypothesis to measurement and scaling decisions.
• Collaborate with Growth, Marketing, Creative, Analytics, and Commercial teams.

Skills

Lifecycle marketing

CRM

Email marketing

SMS marketing

In-app messaging

Data analysis

Experimentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Iterable

Amplitude

Hightouch

Job description

• WHOOP is looking for a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar
• You’ll dig into performance and member data to identify opportunities, form hypotheses, and translate insights into action. With an experimentation-first mindset, you’ll test and learn quickly, continually finding new ways to engage members and drive measurable business impact
• Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings
• Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity
• Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience
• Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities
• Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings to determine what to scale, iterate, or stop
• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the member journey
• Partner cross-functionally across the Growth, Marketing, Creative, Analytics, and Commercial teams to bring high-impact lifecycle initiatives to life

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership-plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

This role is ideal for a highly analytical marketer who can move seamlessly between strategy and executionThe ideal candidate is a member-centric, data-driven marketer who can move seamlessly between strategy and execution. You know how to turn insights into action, test and learn quickly, and continually find new ways to engage members and drive measurable business impactTechnical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plusExperience developing multi-channel lifecycle strategies across email, SMS, and in-appStrong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisionsExperience with segmentation, personalization, experimentation, and CRM program developmentExperience in a subscription, e-commerce, or consumer technology business is a plusStrong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impactA member-centric, growth-oriented mindset-curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance