Growth Lead, Mobile App & Subscriptions

SIG SAUER Careers; Newington (NH); Remoto; USD 120.000 - 170.000; Tempo pieno

Descrizione del lavoro

SIG SAUER, Inc. is seeking a Lead Growth Marketer to own growth for SIG CONNECT, our mobile training platform. This role demands hands-on execution across acquisition, engagement, retention, and subscriptions, with cross‑functional collaboration with Product, Engineering, Design, Sales, and Marketing.

Emphasis on AI-driven optimization and scalable growth programs. You will build and scale paid, organic, influencer, and content strategies, driving measurable subscriber growth while collaborating

Competenze

• 7+ years of digital marketing, growth or performance marketing experience.
• Experience scaling consumer mobile apps, subscriptions, SaaS or digital products.
• Experience with mobile growth: app acquisition, ASO, lifecycle marketing, and subscription conversion.
• Strong analytical and cross-functional collaboration skills.

Mansioni

• Develop and execute growth initiatives across acquisition, engagement, retention and subscriptions.
• Manage paid investments across Meta, Google, YouTube, TikTok, Reddit and partners.
• Create scalable social-first content and creator programs for owned and earned channels.
• Identify and scale influencer partnerships to drive growth and credibility.
• Drive SEO and AI search strategies to boost organic growth and visibility.
• Measure performance across the marketing funnel and optimize with AI tools.

Conoscenze

7+ years digital marketing

Mobile growth strategies (ASO, lifecy­

Subscription/SaaS growth experience

Cross-functional collaboration

AI tools in marketing

Excellent written and verbal comms

Formazione

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Strumenti

Google Analytics 4

Firebase

AppsFlyer

RevenueCat

HubSpot

Klaviyo

Descrizione del lavoro

SIG SAUER, Inc. is seeking a Lead Growth Marketer to own growth for SIG CONNECT, our mobile training platform. This role demands hands-on execution across acquisition, engagement, retention, and subscriptions, with cross‑functional collaboration with Product, Engineering, Design, Sales, and Marketing.

Emphasis on AI-driven optimization and scalable growth programs. You will build and scale paid, organic, influencer, and content strategies, driving measurable subscriber growth while collaborating