Growth Marketing Lead, Connect Platform

Lean In; San Francisco (CA); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Job summary

Lean In is seeking a senior marketing manager to build the growth engine for Lean In Connect and related programs. You’ll own acquisition and retention across multi-channel campaigns, with a focus on social and email, and partner with Content, Product, and Communications to drive measurable impact.

The role emphasizes data-driven decision making, experimentation, and ambitious go-to-market plans, reporting to the Head of Product and aligning with mission-driven initiatives.

Qualifications

• 5-7+ years in growth, performance, or acquisition marketing with B2C and B2B experience.
• Data-driven marketing with strong analytics, including A/B testing and experimentation.
• Experience owning a media budget and optimizing channel mix for efficiency.

Responsibilities

• Craft and execute advertising strategy to drive Lean In Connect and Circles.
• Own ad budget, channel mix, CPA modeling, and creative assets.
• Design and implement multi-channel campaigns across social and email.
• Build and manage go-to-market plans for new offerings and launches.
• Define target personas and audiences for diverse, global reach.

Skills

Growth marketing

Acquisition marketing

A/B testing

Conversion optimization

Cross-functional partnership

Go-to-market planning

Job description

Lean In is seeking a senior marketing manager to build the growth engine for Lean In Connect and related programs. You’ll own acquisition and retention across multi-channel campaigns, with a focus on social and email, and partner with Content, Product, and Communications to drive measurable impact.

The role emphasizes data-driven decision making, experimentation, and ambitious go-to-market plans, reporting to the Head of Product and aligning with mission-driven initiatives.