iOS Growth Lead: Acquisition, Retention & Monetization

AIApply; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

AIApply is seeking an experienced iOS Growth Lead to own user acquisition and revenue growth across the iOS journey, from first impression to long-term subscriber value. You will lead paid acquisition, ASO, experiments, and lifecycle marketing while partnering with Product and Engineering.

This hands-on, high-ownership role demands analytical depth, fast execution, and a bias toward measurable outcomes as you scale channels and optimize ROAS.

Qualifications

• Proven experience growing a consumer iOS app.
• Hands-on expertise in mobile acquisition across Apple Search Ads, Meta, TikTok.
• Strong knowledge of ASO, attribution, ATT, SKAdNetwork and mobile measurement platforms.

Responsibilities

• Own iOS user acquisition and revenue growth end-to-end.
• Scale paid acquisition across Apple Search Ads, Meta, TikTok and emerging mobile channels.
• Improve App Store conversion through ASO, screenshots, copy, ratings and reviews.
• Design and run rapid experiments across onboarding, paywalls, pricing, trials, and subscription offers.
• Optimize activation, retention, LTV, CAC and ROAS across the full iOS funnel.
• Build and iterate lifecycle campaigns across push notifications, in-app messaging and email.
• Analyze user behavior to uncover opportunities and friction points.
• Work closely with Product and Engineering to ship growth experiments quickly.
• Develop referral, viral and organic acquisition loops within the app.
• Own iOS growth reporting, forecasting and weekly performance insights.

Skills

Growth metrics

Experimentation

Cross-functional collaboration

Strategic thinking

Job description

AIApply is seeking an experienced iOS Growth Lead to own user acquisition and revenue growth across the iOS journey, from first impression to long-term subscriber value. You will lead paid acquisition, ASO, experiments, and lifecycle marketing while partnering with Product and Engineering.

This hands-on, high-ownership role demands analytical depth, fast execution, and a bias toward measurable outcomes as you scale channels and optimize ROAS.