Growth Marketing Specialist

Qrata Pvt. Ltd.; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Qrata Pvt. Ltd. is hiring a Growth Marketing Specialist for an AI company focused on next-generation personalization experiences.

You will own experiments and channels to acquire, activate and retain users, partnering with product, design, engineering and data to uncover growth loops. In this hands-on role, you will design high-velocity tests across paid and organic channels (Meta, Google, TikTok), optimize the user journey, develop lifecycle campaigns and build dashboards that show growth

Qualifications

• 1–5 years of experience in growth marketing or related roles.
• Hands-on experience marketing a direct-to-consumer AI product.
• Knowledge of modern growth practices including product-led growth and creator/UGC marketing.
• Strong analytical skills with funnel and cohort analyses and A/B testing.
• Experience with ad platforms (Meta, Google, TikTok, Apple Search Ads) and analytics tools (Amplitude, Mixpanel, GA4).
• Track record of running experiments with measurable results.
• Clear written and verbal communication across functions.

Responsibilities

• Plan, run and scale paid and organic acquisition across channels.
• Design and run a high-velocity experimentation program with hypothesis testing.
• Build and optimize the user journey from first touch to activation and paid upgrades.
• Develop lifecycle and retention programs across email, push and in‑app messaging.
• Partner with product to build viral and referral loops and product-led growth features.
• Create and test creative, copy and landing pages with designers and content creators; use AI tools to speed production.
• Own channel performance metrics: CAC, LTV, payback, conversions and ROAS.
• Track trends in consumer AI and social platforms to spot early opportunities.
• Build dashboards and reports giving the team a clear view of growth performance.

Skills

Growth marketing

Performance marketing

Analytics

A/B testing

Product-led growth

UGC-driven marketing

AI-assisted workflows

Cross-functional collaboration

Tools

Amplitude

Mixpanel

GA4

AppsFlyer

Adjust

Branch

SQL

Job description

We are hiring for an AI company that is creating a next‑generation personalization experience

that seamlessly enhances everyday life. Their mission is to deliver truly magical, meaningful

interactions through the services consumers already know and trust.

They are a fast‑moving team shipping directly to consumers, and they believe the best growth

comes from a great product, sharp experimentation and a deep understanding of how people

discover and adopt AI. They are looking for a growth marketer who is excited to help millions of

people find and love what we build.

The company is founded by two seasoned Silicon Valley entrepreneurs and executives who

have scaled startups from inception to IPO, led successful exits to Fortune 500 companies, and

tripled the valuation of publicly traded firms in record time. They are backed by a top‑tier Silicon

Valley venture capital firm and prominent angels from Anthropic, Google Deepmind,

NVIDIA/ARM, Oracle AI.

The Role

As a Growth Marketing Specialist, you will own the experiments and channels that bring new

users to our product, turn them into active users and keep them coming back. You will work

closely with product, design, engineering and data to find new growth loops, test quickly and

double down on what works. This is a hands‑on role with real ownership and a direct line to

business impact.

What You'll Do

• Plan, run and scale paid and organic acquisition across channels such as paid social, search, app stores, influencer and creator partnerships, and community
• Design and run a high‑velocity experimentation program: hypothesize, test, measure, learn, repeat
• Build and optimize the user journey from first touch to activation, with a focus on onboarding, conversion and paid upgrades
• Develop lifecycle and retention programs across email, push and in‑app messaging
• Partner with product to build viral and referral loops, sharing mechanics and product‑led growth features
• Create and test creative, copy and landing pages, working with designers and content creators, and using AI tools to speed up production
• Own channel performance: CAC, LTV, payback period, conversion rates and ROAS
• Track trends in consumer AI and social platforms, and spot early opportunities before they become crowded
• Build dashboards and reports that give the team a clear view of growth performance

What We're Looking For

Must have

• 1–5 years of experience in growth marketing, performance marketing or a related role
• Hands‑on experience marketing a direct‑to‑consumer AI product (consumer app, subscription or freemium product)
• Working knowledge of modern growth practices, including product‑led growth, creator and UGC‑driven marketing, community‑led growth and AI‑assisted content workflows
• Strong analytical skills, with comfort in funnel analysis, cohort analysis and A/B testing
• Experience with ad platforms (Meta, Google, TikTok, Apple Search Ads) and analytics tools (Amplitude, Mixpanel, GA4 or similar)
• A track record of running experiments and showing measurable results
• Clear written and verbal communication, and the ability to work across functions

Nice to have

• Experience with subscription or freemium monetization and paywall optimization
• Familiarity with SQL, attribution tools (AppsFlyer, Adjust, Branch) and lifecycle platforms
• Experience with SEO, programmatic content or generative engine optimization
• A portfolio of side projects, newsletters or personal experiments in growth or AI

What Makes You a Great Fit

• You are curious, scrappy and comfortable with ambiguity
• You use AI tools in your own daily work and understand how people really use them
• You care about the user experience, not just the metric
• You like owning outcomes and learning in public

What We Offer

Competitive salary and equity

High ownership and visibility in a fast‑growing AI company