Founding Growth Lead

True Talent Solutions Partners; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

True Talent Solutions Partners is hiring a hands-on Growth Marketing professional to build a demand generation engine from the ground up at a Series B AI company serving logistics. This hands-on role partners with sales, marketing, and product teams to turn AI product developments into effective go-to-market programs and enterprise pipeline.

You’ll own marketing operations, establish attribution and automation, and scale channels from paid to ABM.

Qualifications

• 3–5 years of experience in growth marketing, demand generation, or ABM.
• Experience marketing enterprise technology in a sales-led environment.
• Experience building a demand generation program from scratch.
• Proficiency with marketing automation, attribution, CRM reporting, and web analytics.
• Familiarity with paid digital, email, website, and content channels.
• Strong understanding of funnel metrics including MQLs, SQLs, and pipeline.
• Bachelor's degree and authorization to work without visa sponsorship.

Responsibilities

• Build and optimize demand gen channels to grow qualified leads and enterprise pipeline.
• Own marketing operations including attribution, automation, lead routing, segmentation, and funnel reporting.
• Collaborate with sales and product to craft messaging around AI advancements.
• Test and scale paid media, email nurture, SEO/website optimization, ABM and emerging channels.
• Manage agencies and partners to accelerate execution across channels.

Skills

Growth marketing

Demand generation

Digital marketing

Account-based marketing

Marketing operations

Messaging development

Education

Bachelor's degree

Tools

Marketing automation

Attribution software

CRM reporting

Website analytics

SEO/SEM tracking

Job description

About the Role

Build a demand generation engine from the ground up at a Series B AI company serving the logistics sector. This hands-on role partners with sales, marketing, and product teams to turn AI product developments into effective go-to-market programs and enterprise pipeline.

What You’ll Do

• Build and optimize demand generation channels that grow qualified leads and convert them into enterprise sales pipeline.

• Own marketing operations, including attribution, automation, lead routing, segmentation, and funnel reporting.

• Work with sales and product teams to develop compelling messaging based on product and AI advancements.

• Test and scale paid acquisition, email nurture, website conversion, account-based marketing, SEO, answer engine optimization, and emerging channels.

• Manage agencies, contractors, and specialist partners to accelerate execution across marketing channels.

What We’re Looking For

• Three to five years of experience in growth marketing, demand generation, digital marketing, or account-based marketing.

• Experience marketing enterprise technology in a sales-led environment, ideally at a startup or rapidly growing company.

• Experience building a demand generation program or marketing channel from the ground up.

• Working knowledge of marketing automation, attribution software, CRM reporting, and website tracking.

• Experience across channels such as paid digital, email, website, and content, with a demonstrated strength in at least one area.

• Understanding of funnel metrics and revenue conversion, including MQLs, SQLs, and pipeline.

• A degree and authorization to work without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $200,000 annually. Visa sponsorship is not available.

Location

On-site in San Francisco, California.