Growth-Focused Performance Marketing Specialist

Pearson; Trenton (NJ); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns across Google Ads, Microsoft Ads, and SA360, supporting adoption of educational products and new student enrollment in the United States.

Reporting to the Principal, Performance Marketing, the role will handle day-to-day execution, optimization, and reporting, collaborate with analytics, enrollment, and agency partners, and pursue data-driven opportunities to improve enrollment volume and ROI.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In‑depth experience with Google Ads and Google Analytics.
• Strong analytical and problem‑solving skills.
• Proficiency with Excel and performance reporting tools.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Prepare recurring campaign reports and performance summaries.
• Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.
• Participate in campaign reviews and performance discussions.
• Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives.
• Coordinate campaign assets, creative approvals, and implementation requirements across stakeholders.
• Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Excel

Data Analysis

Communication

Attention to Detail

Tools

SA360

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns across Google Ads, Microsoft Ads, and SA360, supporting adoption of educational products and new student enrollment in the United States.

Reporting to the Principal, Performance Marketing, the role will handle day-to-day execution, optimization, and reporting, collaborate with analytics, enrollment, and agency partners, and pursue data-driven opportunities to improve enrollment volume and ROI.