Growth-Focused Marketing Leader (B2B SaaS)

Brightlink

Roswell (GA)

On-site

USD 140,000 - 210,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Health and vision benefits

401(k) with company matching

Job summary

BrightLink is seeking a hands-on Head of Marketing to unify and lead our commercial marketing function. You will build strategy, align with Sales, Product, and Leadership, and drive pipeline through focused campaigns and high-quality content.

The role emphasizes practical execution without requiring a large team or heavy agency support. You will collaborate with Sales, Product, Customer Success, and leadership to portray BrightLink’s credentials, product capabilities, and market insight in a way

Qualifications

8+ years of B2B marketing, SaaS/tech with long sales cycles.
Experience building or improving a marketing function, demand program, or commercial operating model.
A record of turning company strategy and product capabilities into useful positioning, campaigns, content, and sales support.
Strong working knowledge of pipeline marketing, account-based programs, campaign measurement, and attribution.
Hands-on proficiency with marketing automation and CRM platforms.
The ability to work closely and constructively with Sales, Product, Customer Success, and company leadership.

Responsibilities

Build and own BrightLink's marketing strategy, operating plan, budget, and reporting cadence.
Define priority audiences, market segments, buyer journeys, funnel stages, and marketing contribution goals with Sales leadership.
Execute clear positioning and messaging for BrightLink and its product portfolio; align with Product.
Plan and run focused campaigns with a defined audience, offer, owner, follow-up plan, and intended commercial outcome.
Work with Sales to create better reasons for target accounts to engage and to improve the flow from marketing activity to opportunities.
Establish practical campaign tracking and attribution; provide leadership with visibility of marketing investments.
Manage conferences, sponsorships, and speaking opportunities as a coordinated portfolio.
Improve website conversion paths and content to engage buyers before a sales conversation.
Turn customer evidence, product knowledge, market insight, and executive perspectives into campaigns and sales content.
Bring in contractors for specialist work as needed and build AI-assisted workflows for efficiency.
Track marketing spend and connect costs to audience, campaign, event, or objective.
Create a test-and-learn discipline and scale effective work.
In the first 90 days, establish baselines, launch two campaigns, and propose a twelve-month plan.