Growth-Focused Marketing Leader (B2B SaaS)

Confidential; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Confidential is seeking a Lead Marketing Executive based in the Atlanta, GA area to drive all marketing efforts and strategy. You will oversee a data-driven function, align marketing with growth goals, and manage budgets, vendors, and cross-functional partnerships.

The role requires a track record of leading marketing for SaaS and recurring-revenue businesses, with strong analytics, demand generation, and GTM expertise. You will partner with Sales and executive teams to scale impact.

Qualifications

• 10+ years of progressive B2B marketing experience, with at least 5 years in senior leadership.
• Proven success leading marketing for SaaS, software, technology, telecom, MSP, or recurring revenue businesses.
• Strong understanding of MSP buyer personas, channel/partner marketing, demand generation, and GTM strategies for recurring revenue technology.
• Demonstrated ability to generate measurable pipeline and revenue impact.
• Strong understanding of demand generation, product marketing, brand strategy, marketing operations, lifecycle marketing, and sales enablement.

Responsibilities

• Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
• Organize department meetings, conduct personnel reviews, and attend managerial meetings.
• Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth.
• Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.

Skills

B2B marketing

Senior leadership

SaaS experience

MSP market experience

Demand generation

Go-to-market strategy

Marketing analytics

Sales enablement

Executive communication

Strategic planning

Job description

Confidential is seeking a Lead Marketing Executive based in the Atlanta, GA area to drive all marketing efforts and strategy. You will oversee a data-driven function, align marketing with growth goals, and manage budgets, vendors, and cross-functional partnerships.

The role requires a track record of leading marketing for SaaS and recurring-revenue businesses, with strong analytics, demand generation, and GTM expertise. You will partner with Sales and executive teams to scale impact.