Growth & Demand Gen Lead — Build From Scratch (B2B SaaS)

LightSource; United States; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Top-of-market base compensation with 1

Equity for early employees

Comprehensive healthcare

Dental and vision coverage

401(k) program

Unlimited vacation

Free meals in office

Job summary

LightSource is seeking a Growth & Demand Generation Manager to architect our inbound and outbound marketing motions from the ground up. You’ll partner with leadership and Account Executives to drive pipeline and growth in a fast-moving B2B SaaS environment.

You’ll own the end-to-end demand engine, including paid campaigns, ABM programs, and attribution stacking. This is a hands-on role with ownership and a path toward leadership as the team scales.

Qualifications

• 5+ years of demand gen or growth marketing, preferably in B2B SaaS.
• Experience running paid campaigns on LinkedIn and Google with budget management.
• Familiarity with HubSpot workflows and campaign ops.
• Strong analytical skills to track CAC, MQL, and pipeline.

Responsibilities

• Build the demand generation playbook from scratch across channels.
• Own top-of-funnel pipeline generation and MQLs.
• Collaborate with sales to define ICP tiers and MQL-to-SQL handoffs.
• Run ABM campaigns targeting manufacturing, industrials, supply chain sectors.
• Manage budget allocation and test/trim underperformers.
• Own HubSpot workflows and landing pages end to end.
• Coordinate with content/PMM for messaging and assets.
• Help hire and mentor future marketing hires.

Skills

Demand generation

Growth marketing

Analytical mindset

Copywriting

Leadership aspiration

Tools

HubSpot

LinkedIn Ads

Google Ads

ABM platforms

Job description

LightSource is seeking a Growth & Demand Generation Manager to architect our inbound and outbound marketing motions from the ground up. You’ll partner with leadership and Account Executives to drive pipeline and growth in a fast-moving B2B SaaS environment.

You’ll own the end-to-end demand engine, including paid campaigns, ABM programs, and attribution stacking. This is a hands-on role with ownership and a path toward leadership as the team scales.