Marketing Lead: B2B Growth & Brand Campaigns

WorldLink US; Frisco (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

WorldLink is seeking a Marketing Lead (Sales) to drive digital marketing and content creation, supporting global campaigns and the sales team.

You will lead brand strategy, develop marketing collateral, and coordinate messaging across multiple entities. A strong background in B2B marketing and marketing automation is essential, with a tech familiarity preferred. This role emphasizes strategic impact and cross-functional collaboration.

Qualifications

• 5-7 years of experience in a Marketing related field.
• Minimum of 2 years of B2B Marketing related experience.
• Bachelor’s Degree is required – Business, Marketing, or a related field is preferred.
• Background in a technology field is preferred.
• Expertise using the latest Marketing Automation Platforms and ability to develop lead generation and brand awareness campaigns.
• Functional knowledge website development to make website updates and deliver other web-based projects.
• Basic understanding of the latest CRM tools (Salesforce, etc.)

Responsibilities

• Marketing & Brand Strategy: build, schedule, and optimize campaigns; collaborate with sales on ABM initiatives; develop and monitor brand strategy across WorldLink entities.
• Content Development: create marketing collateral, write copy, align messaging for newsletters.
• Website: oversee website maintenance, improve UX, analyze analytics.
• Research: perform market analysis to support sales initiatives.

Skills

Marketing

Lead generation

Brand development

Content creation

Education

Bachelor's degree in Business or Marketing

Tools

Marketing Automation Platforms

Salesforce

Job description

WorldLink is seeking a Marketing Lead (Sales) to drive digital marketing and content creation, supporting global campaigns and the sales team.

You will lead brand strategy, develop marketing collateral, and coordinate messaging across multiple entities. A strong background in B2B marketing and marketing automation is essential, with a tech familiarity preferred. This role emphasizes strategic impact and cross-functional collaboration.