Marketing Leader - Build a Growth Engine for a Niche B2B

GreenLite; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Annual bonuses

Health coverage

401(k) retirement plan

Parental leave

Wellness stipend

Weekly team lunches (NYC)

Job summary

GreenLite seeks a Marketing Leader to build and scale the marketing function in NYC. This is a strategic hire to turn a marketing foundation into a growth engine, introducing product marketing, inbound demand, and marketing operations with executive dashboards and cross-functional alignment.

The role leads a Marketing Manager, partners with Sales on pipeline targets, and drives category education in a niche, education-heavy market. In-office presence in NYC is expected.

Qualifications

• 8–10+ years in B2B marketing with ownership across product marketing, demand generation, and marketing ops.
• Built or matured a marketing function during high growth.
• Proven product marketing capability: positioning, value props, audience messaging, category narrative.
• Experience partnering with sales to build a marketing-sourced pipeline.
• Experience with agencies and managing outsourced design, paid media, PR, SEO/GEO.
• Based in NYC or willing to relocate; comfortable in a fast-paced startup environment.

Responsibilities

• Stand up product marketing as a discipline with messaging and category narrative.
• Build an inbound pipeline engine across digital, events, direct mail, and ABM.
• Stand up marketing operations, SLAs, attribution, and executive dashboards.
• Own content strategy across buyer journey; produce key assets.
• Develop and execute a CEO/founder thought leadership program.
• Collaborate with Sales on targets, enablement, and enterprise collateral.
• Set events strategy and ROI; align with account-based plays.
• Monitor market intelligence and AI trends; adapt messaging accordingly.
• Manage and grow the Marketing Manager; hire as needed.
• Leverage AI tools to increase velocity and efficiency; plan GEO/ABM.

Skills

B2B marketing

Product marketing ownership

Demand generation

Marketing operations

Agency experience

Sales collaboration

Full-stack marketing

Leadership & mentoring

Relocation to NYC

Strategic storytelling

Job description

GreenLite seeks a Marketing Leader to build and scale the marketing function in NYC. This is a strategic hire to turn a marketing foundation into a growth engine, introducing product marketing, inbound demand, and marketing operations with executive dashboards and cross-functional alignment.

The role leads a Marketing Manager, partners with Sales on pipeline targets, and drives category education in a niche, education-heavy market. In-office presence in NYC is expected.