Growth Marketing Manager

Brightwell; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Exposure to various marketing functions

Career development opportunities

Job summary

A growing fintech company in Atlanta seeks a Growth Marketing Manager to drive demand and awareness for their solutions. The role involves collaborating with sales, developing lead generation programs, and optimizing marketing efforts for maximum impact. Ideal candidates have 5+ years in B2B marketing or demand generation, experience in fintech or B2B SaaS, and a proactive, growth-oriented mindset. This position offers substantial ownership and influence in a fast-paced environment, alongside opportunities for professional growth.

Qualifications

• 5+ years of experience in B2B marketing, growth marketing, or demand generation roles.
• Experience supporting go-to-market efforts in B2B SaaS or fintech environments.
• Familiarity with partner- or referral-influenced sales motions.

Responsibilities

• Develop and execute lead generation programs that support various growth motions.
• Translate ICP and persona insights into campaigns and content.
• Own email and communication programs to drive engagement.

Skills

B2B marketing experience

Growth marketing

Demand generation

Marketing automation

CRM platforms

Analytics

Strong communication

Content creation

Proactive mindset

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

Pardot

Google Analytics

Job description

As Brightwell continues to grow and diversify how we bring solutions to market,we’relooking for a Growth Marketing Manager who thrives at the intersection of strategy, execution, and experimentation. This role is ideal for a marketer who wants meaningful ownership, close collaboration with sales and partners, and exposure to a wide range of growth motions in a fast-moving fintech environment.

You’llbe responsible fordriving demand and awareness for Brightwell’s solution, supporting multiple pipeline sources (including partner-led opportunities), and helping evolve how marketing and sales work together to generate and communicate impact.

Brightwell serves financial institutions through a set of high-value usecases,this role requires an ability tolearnour ICPs and personas quickly and translate those insights into clearerproduct-marketfit messaging. This role offers hands‑on learning, visibility into the business, and the chance to shape how growth marketingoperatesat a growing company.

As a Growth Marketing Manager, you will:

• Develop and execute lead generation programs that support multiple growth motions, including inbound, outbound, partner-supported initiatives, and events.
• Learn and own messaging for Brightwell’s FI use cases; translate ICP and persona insights into campaigns, content, and positioning that improve trial, adoption, and retention.
• Plan and support Brightwell’s event presence, including coordination with booth vendors, event organizers, and sponsorship partners to ensure seamless execution.
• Ownemail, newsletter, and communication programs to drive engagement and pipeline contribution, including segmentation, execution, and performance analysis.
• Partner closely with Sales and channel stakeholders to support opportunities originating from referral and partner ecosystems, ensuring marketing efforts reinforce deal progression.
• Support Brightwell’s LinkedIn presence by coordinating organic social content that reinforces campaigns, events, and thought leadership.
• Build andmaintaindashboards and reporting in tools like Salesforce, Pardot, and Google Analytics to track pipeline contribution, campaign performance, and conversion trends.
• Collaborate with Sales to develop shared reporting and insights that clearly communicate marketing’s impact on pipeline generation and revenue.
• Analyze campaign and content performance to continuouslyoptimizemessaging, channels, and audience targeting.
• Leverage AI tools to scale output, accelerate experimentation, andmultiplythe team’s capacity.
• Provide strategic input on goals, priorities, and marketing best practices, balancing experimentation with focus on high-impact initiatives.
• Manage cross-functional marketing projects in coordination with internal teams and external partners.
• Take onadditionalprojects as needed in a small, collaborative team environment where priorities evolve quickly.

As a Growth Marketing Manager, you bring:

• Bachelor’s degree in Marketing, Business, ora relatedfield.
• 5+ years of experience in B2B marketing, growth marketing, or demand generation roles.
• Experience supporting go-to-market efforts in B2B SaaS, fintech, or similarly complex environments.
• Familiarity with partner- or referral-influenced sales motions, and how marketing supports longer or relationship-driven deal cycles.
• Experience working with Financial Institutions (preferred) ordemonstratedability to learn vertical-specific buyer problems and use cases quickly.
• Strong experience building and applying ICPs and personas to shape messaging, content, and campaign strategy.
• Demonstrated ability toiterateproduct-market fit messaging — turning customer insight into positioning and content that moves prospects through the funnel.
• Strong understanding of the B2B marketing funnel, buyer journeys, segmentation, analytics, and performance optimization.
• Hands‑on experience with marketing automation, CRM platforms, and analytics tools.
• The ability to travel domestically as needed (10-20%) torepresentBrightwell at industry events, conferences, and partnermeetings.
• Comfort working closely with Sales and other stakeholders toaligngoals, metrics, and execution.
• A proactive, self‑directed mindset with the ability tooperateeffectively in a fast-paced, evolving environment.
• A growth-oriented mentality — curious, adaptable, and excited to learn across products, channels, and strategies.

Why Brightwell

Brightwell is a growing fintech where marketersdon’tget boxed into a single lane. This role offers exposure to product marketing, demand generation, partnerships, events, and sales alignment — making it a strong opportunity for someone who wants to deepen their skill set while having real influence on how the company grows.

Brightwell is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture.