B2B Growth Marketing Leader — Demand & Revenue

Connecticut Innovations; Stamford (CT); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Curacity is seeking a Growth Marketing Manager to lead our B2B demand generation and serve as the dedicated marketing partner to Sales. You will own programs across media partnerships, events, email marketing, and marketing automation to drive qualified leads, meetings, and pipeline.

Reporting to the Chief Business Officer, the role emphasizes revenue-focused growth, measurement of marketing ROI, and collaboration with cross-functional teams to maximize commercial impact.

Qualifications

• 7–10+ years of progressive B2B marketing experience with growth and demand generation focus.
• Proven ability to own measurable marketing KPIs including MQLs, meetings/demos, pipeline and revenue.
• Strong partner mindset with Sales to align programs with revenue goals and target accounts.
• Experience leading integrated campaigns across media partnerships, events, email, and automation.

Responsibilities

• Own Curacity’s B2B demand generation strategy and execution with direct accountability for MQLs, meetings/demos, pipeline, and revenue.
• Partner with Sales (VP of Sales) to align programs with revenue goals and target accounts.
• Develop and manage email marketing and nurture programs, including follow-ups and targeted campaigns.
• Lead event marketing strategy across conferences, sponsorships, and activations to maximize meetings and pipeline.
• Measure funnel performance and ROI, optimize channels, and report to leadership.

Skills

Growth marketing

Demand generation

Revenue marketing

B2B marketing

Lead nurturing

Marketing automation

Event marketing

Partnerships

Cross-functional collaboration

Analytics

Job description

Curacity is seeking a Growth Marketing Manager to lead our B2B demand generation and serve as the dedicated marketing partner to Sales. You will own programs across media partnerships, events, email marketing, and marketing automation to drive qualified leads, meetings, and pipeline.

Reporting to the Chief Business Officer, the role emphasizes revenue-focused growth, measurement of marketing ROI, and collaboration with cross-functional teams to maximize commercial impact.