Growth-Focused Lifecycle & Marketing Ops Lead

Notch; New York (NY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Notch is hiring a Lifecycle & Marketing Operations Manager to build systems and drive GTM execution for regulated industries. You’ll own nurture programs, demand gen campaigns, and attribution while collaborating with marketing and sales.

This role balances long-term planning with hands-on execution from HubSpot to marketing ops. The position is hybrid, based in Midtown Manhattan, with compensation in the $90k–$135k base range plus equity and benefits; strong preference for candidates with CRM,

Qualifications

• 3+ years in marketing operations, demand generation, or lifecycle marketing in B2B.
• Deep HubSpot or similar CRM expertise, including workflows, lead scoring, segmentation, attribution, reporting.
• Experience building marketing ops or lifecycle systems from scratch or near-scratch while running them.
• Track record of nurturing campaigns and multi-channel attribution, including events.
• Strong grasp of the full funnel and lead handoff with sales.

Responsibilities

• Build and run nurture programs: email nurture, retargeting, multi-touch campaigns.
• Drive demand generation: plan and execute campaigns to create and accelerate pipeline.
• Own attribution: track and report influence across channels and events.
• Own HubSpot for marketing: admin, lifecycle stages, workflows, lists, reporting.
• Own lifecycle and pipeline flow: validate, enrich, route inbound/outbound leads.
• Connect marketing and sales systems: ensure clean handoffs and integrations.
• Report on funnel health: monitor conversion, velocity, pipeline quality.
• Lay foundation for customer lifecycle: early comms, onboarding touchpoints, retention plans.
• Partner across marketing: align campaigns with product marketing and external partners.

Skills

Communication skills

Cross-functional collaboration

Attention to detail

Project management

Independent work

Tools

HubSpot CRM

Salesforce

Clay

6sense

Clearbit

Segment

Job description

Notch is hiring a Lifecycle & Marketing Operations Manager to build systems and drive GTM execution for regulated industries. You’ll own nurture programs, demand gen campaigns, and attribution while collaborating with marketing and sales.

This role balances long-term planning with hands-on execution from HubSpot to marketing ops. The position is hybrid, based in Midtown Manhattan, with compensation in the $90k–$135k base range plus equity and benefits; strong preference for candidates with CRM,