Lifecycle & Marketing Operations Manager

Notch; New York (NY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Notch is hiring a Lifecycle & Marketing Operations Manager to build systems and drive GTM execution for regulated industries. You’ll own nurture programs, demand gen campaigns, and attribution while collaborating with marketing and sales.

This role balances long-term planning with hands-on execution from HubSpot to marketing ops. The position is hybrid, based in Midtown Manhattan, with compensation in the $90k–$135k base range plus equity and benefits; strong preference for candidates with CRM,

Qualifications

• 3+ years in marketing operations, demand generation, or lifecycle marketing in B2B.
• Deep HubSpot or similar CRM expertise, including workflows, lead scoring, segmentation, attribution, reporting.
• Experience building marketing ops or lifecycle systems from scratch or near-scratch while running them.
• Track record of nurturing campaigns and multi-channel attribution, including events.
• Strong grasp of the full funnel and lead handoff with sales.

Responsibilities

• Build and run nurture programs: email nurture, retargeting, multi-touch campaigns.
• Drive demand generation: plan and execute campaigns to create and accelerate pipeline.
• Own attribution: track and report influence across channels and events.
• Own HubSpot for marketing: admin, lifecycle stages, workflows, lists, reporting.
• Own lifecycle and pipeline flow: validate, enrich, route inbound/outbound leads.
• Connect marketing and sales systems: ensure clean handoffs and integrations.
• Report on funnel health: monitor conversion, velocity, pipeline quality.
• Lay foundation for customer lifecycle: early comms, onboarding touchpoints, retention plans.
• Partner across marketing: align campaigns with product marketing and external partners.

Skills

Communication skills

Cross-functional collaboration

Attention to detail

Project management

Independent work

Tools

HubSpot CRM

Salesforce

Clay

6sense

Clearbit

Segment

Job description

Lifecycle & Marketing Operations Manager

If you’re excited about building systems, improving how companies grow, and getting hands‑on with real GTM execution, we’d love to talk.

Notch is AI built for regulated industries. We give insurers, brokers, and banks one system for how work happens: a Workspace that turns everything that arrives into structured work, and a Workforce that runs repeatable processes end to end inside the systems teams already use. Every agent works inside rules the customer sets, and every action is auditable.

We ran as a licensed MGA in 47 states before we wrote a line of this platform, so compliance is our foundation. We are growing quickly and investing heavily in how we generate and convert pipeline. Our marketing team runs on high ownership, high velocity, and a focus on real outcomes.

The markets we sell into run on long, multi‑threaded sales cycles that depend on relationship building and multi‑touch marketing. We are hiring a Lifecycle & Marketing Operations Manager to drive and optimize our funnel by building systems and running campaigns that move prospects closer to a buying decision. That takes CRM mastery and close collaboration with marketing and sales. Our customer base is early, so winning customers comes first, and retention programs will grow in scope as the base grows. You will build the systems while you operate them, so we need someone comfortable balancing long‑term planning with short‑term execution.

Compensation: $90,000-$135,000 base salary, depending on experience, plus equity and benefits.
This is a hybrid role, requiring up to four days per week in our Midtown Manhattan office.

ABILITIES & SKILLS

What You'll Do

Build and run nurture programs. Design email nurture, retargeting, and multi‑touch campaigns that move prospects from first touch to sales‑ready. Support long, multi‑stakeholder buying journeys with the right touchpoint at the right time.

Drive demand generation. Plan and execute campaigns that create and accelerate pipeline, including event follow‑up, outbound support, and paid and organic channel programs. Work with the Marketing Director to validate targeting, segmentation, and lead quality.

Own attribution. Track and report on influence and sourcing across channels, campaigns, and in‑person events. Show leadership what is driving pipeline and where to invest.

Own HubSpot for marketing. Take over administration and optimization of our HubSpot instance, including properties, lifecycle stages, lead scoring, workflows, lists, forms, and reporting. Keep data clean and the system reliable.

Own lifecycle and pipeline flow. Manage how leads move from first touch through closed business. Make sure inbound and outbound pipeline is validated, enriched, and routed, and find where strong prospects get lost.

Connect marketing and sales systems. Keep HubSpot, enrichment tools, and the rest of the stack integrated, with clean handoffs between marketing and sales.

Report on funnel health. Monitor conversion rates, velocity, and pipeline quality. Surface insights and recommend changes.

Lay the foundation for customer lifecycle. Build early customer communications such as product updates, announcements, and onboarding touchpoints, and design the framework for adoption, retention, and expansion programs as our customer base grows.

Partner across marketing. Work with product marketing, design, and external partners so every campaign is set up, segmented, tracked, and operationalized correctly.

What You’ll Bring

• 3+ years in marketing operations, demand generation, or lifecycle marketing, primarily in B2B
• Deep, hands‑on HubSpot or similar CRM expertise, including workflows, lead scoring, segmentation, attribution, and reporting
• Experience building marketing ops or lifecycle systems from scratch or near scratch, and running them at the same time
• Track record of running nurture campaigns and multi‑channel attribution, including events
• Strong grasp of the full funnel and comfort working with sales on lead handoff, routing, and pipeline reporting
• Strong attention to detail and a systems‑oriented mindset
• Ability to manage multiple workflows at once and work independently

Hiring Manager

This role helps ensure that both pipeline and customers are continuously engaged and moving forward. You’ll own how pipeline is managed, validated, and converted, help shape how customers experience Notch over time, and build the systems that power our go‑to‑market engine.

Jack Mackey

Head of Marketing

The Extras We Love

• Experience at a company that sold into financial services, banking, or insurance
• B2B SaaS or startup experience
• Experience with Salesforce, Clay, 6sense, Clearbit, Segment, or similar tools
• Exposure to RevOps or sales operations
• Experience supporting field and event marketing programs