Senior Marketing Operations Lead for Growth

Netlify; United States; Remote; USD 155,000 - 210,000; Full time

Job summary

Netlify is seeking a Senior Marketing Operations Manager to own the operational foundation powering GTM growth. You will connect HubSpot, Salesforce, product data, and analytics to turn signals into action and provide trusted visibility into performance.

You will translate a marketing operations vision into a roadmap and independently drive initiatives across Growth, RevOps, Data, Product, and other GTM teams, including AI-enabled capabilities as the space evolves.

Qualifications

• 7+ years in Marketing Operations or closely related discipline.
• Experience with HubSpot, Salesforce, Marketo, Eloqua, and analytics.
• Experience handling high-volume email programs and deliverability.
• Strong analytical skills and ability to turn data into insights.
• Experience building lifecycle, nurture, or in-product engagement programs.
• Systems thinking and experience designing integrations across marketing and data systems.

Responsibilities

• Execute the Marketing Operations roadmap translating priorities into scalable systems and programs.
• Own the marketing automation platform end to end including workflows, lifecycle stages, segmentation, forms, lists, and deliverability.
• Connect marketing automation with Salesforce, product data, and analytics to track customer journeys.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance.
• Create reporting dashboards for weekly, monthly, and executive-level decision making.
• Operationalize lifecycle programs across email, in-product experiences, and sales-trigger workflows.
• Build experimentation infrastructure for tests without requiring heavy engineering support.
• Maintain MarTech stack health including integrations, governance, and vendor relationships.
• Ensure high-volume email operations with deliverability safeguards and audience management.
• Identify friction points in data and collaborate to improve conversion.

Skills

Marketing operations strategy

Data governance

Lifecycle orchestration

Attribution modeling

Analytical skills

Async collaboration

Tools

HubSpot

Salesforce

Marketo

Eloqua

Amplitude

Job description

Netlify is seeking a Senior Marketing Operations Manager to own the operational foundation powering GTM growth. You will connect HubSpot, Salesforce, product data, and analytics to turn signals into action and provide trusted visibility into performance.

You will translate a marketing operations vision into a roadmap and independently drive initiatives across Growth, RevOps, Data, Product, and other GTM teams, including AI-enabled capabilities as the space evolves.