Lifecycle & Marketing Operations Manager

Notch Ltd.; New York, Northern (NY, KY); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Equity ownership

Hybrid work model

Office in Midtown Manhattan

Job summary

Notch Ltd. is seeking a Lifecycle & Marketing Operations Manager to build systems and run campaigns that move prospects toward a buying decision. The role emphasizes CRM mastery, strong collaboration with marketing and sales, and ownership of lifecycle from first touch through retention.

You will balance long-term planning with hands-on execution, and manage multi-thread campaigns in a B2B fintech-adjacent space with regulated-market considerations.

Qualifications

• Minimum 3+ years in marketing operations, demand generation, or lifecycle marketing (B2B).
• Deep, hands-on HubSpot or similar CRM expertise (workflows, scoring, segmentation, attribution, reporting).
• Experience building marketing ops or lifecycle systems from scratch or near-scratch and running them concurrently.
• Track record of running nurture campaigns and multi-channel attribution, including events.
• Strong grasp of the full funnel and working with sales on lead handoff and pipeline reporting.
• Excellent attention to detail and systems mindset.

Responsibilities

• Build and run nurture programs across email, retargeting, and multi-touch campaigns.
• Drive demand generation and pipeline acceleration with campaigns, events, and channel programs.
• Own attribution across channels, influencing where to invest.
• Own HubSpot administration, lifecycle stages, lead scoring, workflows, lists, and reporting.
• Own lifecycle and pipeline flow including routing and enrichment to ensure strong prospects aren’t lost.
• Connect marketing and sales systems with clean handoffs and integrations.
• Report on funnel health, conversion, velocity, and pipeline quality.
• Lay foundation for customer lifecycle with onboarding touchpoints and retention/expansion frameworks.
• Partner with product marketing, design, and external partners to ensure campaigns are tracked and operationalized.

Skills

CRM mastery

Marketing ops

Lifecycle marketing

Nurture campaigns

Multi-channel attribution

Detail-oriented

Tools

HubSpot

Salesforce

Clay

6sense

Clearbit

Segment

Job description

Lifecycle & Marketing Operations Manager

If you're excited about building systems, improving how companies grow, and getting hands-on with real GTM execution, we'd love to talk.

Notch is AI built for regulated industries. We give insurers, brokers, and banks one system for how work happens: a Workspace that turns everything that arrives into structured work, and a Workforce that runs repeatable processes end to end inside the systems teams already use. Every agent works inside rules the customer sets, and every action is auditable.

We ran as a licensed MGA in 47 states before we wrote a line of this platform, so compliance is our foundation. We are growing quickly and investing heavily in how we generate and convert pipeline. Our marketing team runs on high ownership, high velocity, and a focus on real outcomes.

The markets we sell into run on long, multi-threaded sales cycles that depend on relationship building and multi-touch marketing. We are hiring a Lifecycle & Marketing Operations Manager to drive and optimize our funnel by building systems and running campaigns that move prospects closer to a buying decision. That takes CRM mastery and close collaboration with marketing and sales. Our customer base is early, so winning customers comes first, and retention programs will grow in scope as the base grows. You will build the systems while you operate them, so we need someone comfortable balancing long-term planning with short-term execution.

Compensation: $90,000-135,000 base salary, depending on experience, plus equity and benefits.
This is a hybrid role, requiring up to four days per week in our Midtown Manhattan office.

ABILITIES & SKILLS

What You'll Do

Build and run nurture programs. Design email nurture, retargeting, and multi-touch campaigns that move prospects from first touch to sales-ready. Support long, multi-stakeholder buying journeys with the right touchpoint at the right time.

Drive demand generation. Plan and execute campaigns that create and accelerate pipeline, including event follow-up, outbound support, and paid and organic channel programs. Work with the Marketing Director to validate targeting, segmentation, and lead quality.

Own attribution. Track and report on influence and sourcing across channels, campaigns, and in-person events. Show leadership what is driving pipeline and where to invest.

Own HubSpot for marketing. Take over administration and optimization of our HubSpot instance, including properties, lifecycle stages, lead scoring, workflows, lists, forms, and reporting. Keep data clean and the system reliable.

Own lifecycle and pipeline flow. Manage how leads move from first touch through closed business. Make sure inbound and outbound pipeline is validated, enriched, and routed, and find where strong prospects get lost.

Connect marketing and sales systems. Keep HubSpot, enrichment tools, and the rest of the stack integrated, with clean handoffs between marketing and sales.

Report on funnel health. Monitor conversion rates, velocity, and pipeline quality. Surface insights and recommend changes.

Lay the foundation for customer lifecycle. Build early customer communications such as product updates, announcements, and onboarding touchpoints, and design the framework for adoption, retention, and expansion programs as our customer base grows.

Partner across marketing. Work with product marketing, design, and external partners so every campaign is set up, segmented, tracked, and operationalized correctly.

Job Requirements

What You'll Bring

• 3+ years in marketing operations, demand generation, or lifecycle marketing, primarily in B2B
• Deep, hands-on HubSpot or similar CRM expertise, including workflows, lead scoring, segmentation, attribution, and reporting
• Experience building marketing ops or lifecycle systems from scratch or near scratch, and running them at the same time
• Track record of running nurture campaigns and multi-channel attribution, including events
• Strong grasp of the full funnel and comfort working with sales on lead handoff, routing, and pipeline reporting
• Strong attention to detail and a systems-oriented mindset
• Ability to manage multiple workflows at once and work independently

YOURTEAM

Hiring Manager

This role helps ensure that both pipeline and customers are continuously engaged and moving forward. You'll own how pipeline is managed, validated, and converted, help shape how customers experience Notch over time, and build the systems that power our go-to-market engine.

Jack Mackey

Head of Marketing

Bonus Points

The Extras We Love

• Experience at a company that sold into financial services, banking, or insurance
• B2B SaaS or startup experience
• Experience with Salesforce, Clay, 6sense, Clearbit, Segment, or similar tools
• Exposure to RevOps or sales operations
• Experience supporting field and event marketing programs

Autonomous AI for operations leaders ready to turn complexity into advantage.

Deployed in weeks. Autonomous in months. Compounding for years.

Deliver better outcomes across every metric that matters

Get more done across every channel, system, and workflow.

Decouple revenue growth from operational cost.

Every action governed, traceable, and audit-ready.