Digital Commerce Optimization Analyst (Hybrid)

Belk, Inc. & Belk eCommerce LLC.; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. seeks a Digital Commerce Optimization Analyst to drive onsite search, AI shopping assistant, and personalization improvements. You’ll manage day-to-day optimization, reporting, and performance analysis across customer-facing technologies, contributing to web revenue and conversion.

The ideal candidate is analytical, detail-oriented, curious, and eager to learn, with 1–3 years in ecommerce, analytics, or site optimization, and strong Excel skills.

Qualifications

• 1–3 years of experience in ecommerce, digital merchandising, digital analytics, site optimization, search, marketing, or a related field.
• Strong analytical and problem-solving skills with the ability to identify patterns and turn data into actionable recommendations.
• Proficiency with Microsoft Excel, including the ability to work with large datasets, manipulate data, identify trends, and create meaningful analysis.
• Exceptional attention to detail and a strong sense of ownership.
• Curious mindset with a natural desire to understand why something is happening and what can be done to improve it.
• Comfortable learning new technology, platforms, and tools.
• Strong organizational skills and the ability to manage multiple priorities and detailed workstreams.
• Ability to think creatively and "outside the box" when identifying optimization opportunities.
• Strong written and verbal communication skills.
• Ability to work effectively with cross-functional partners across ecommerce, merchandising, technology, analytics, and marketing.
• Demonstrated initiative, resourcefulness, and a willingness to take ownership rather than waiting to be told what to do.
• Comfortable working in a fast-paced environment where priorities and technology continue to evolve.

Responsibilities

• Onsite Search Optimization: Own day-to-day management and optimization of onsite search, including search rules, boosting, slotting, relevancy, and merchandising strategies.
• Monitor search performance and identify opportunities to improve search results, product discovery, conversion, and revenue.
• Analyze search reporting to identify trends, anomalies, opportunities, and areas requiring optimization.
• Partner with merchandising, digital, technology, and analytics teams to ensure search results align with customer intent and business priorities.
• Develop and execute search optimization strategies based on customer behavior, product performance, seasonal trends, and business objectives.
• Continuously identify opportunities to test and improve search performance.

Skills

Analytical thinking

Excel proficiency

Attention to detail

Communication skills

Cross-functional collaboration

Curious mindset

Ownership

Job description

The Digital Commerce Optimization Analyst will play a key role in optimizing the digital shopping experience across onsite search, product recommendations, and AI-powered shopping tools. This role will manage day-to-day optimization, reporting, and performance analysis for several of the most important customer-facing technologies on the site. The ideal candidate is curious, analytical, highly detail-oriented, and eager to learn. This is an opportunity for someone early in their career to develop expertise in ecommerce search, personalization, AI, A/B testing, and customer experience while having a direct impact on web revenue and conversion.

Key Responsibilities

Onsite Search Optimization Own day-to-day management and optimization of onsite search, including search rules, boosting, slotting, relevancy, and merchandising strategies. Monitor search performance and identify opportunities to improve search results, product discovery, conversion, and revenue. Analyze search reporting to identify trends, anomalies, opportunities, and areas requiring optimization. Partner with merchandising, digital, technology, and analytics teams to ensure search results align with customer intent and business priorities. Develop and execute search optimization strategies based on customer behavior, product performance, seasonal trends, and business objectives. Continuously identify opportunities to test and improve search performance.

AI Shopping Assistant & Digital Optimization Tools Manage and optimize AI-powered shopping experiences, including the AI Shopping Assistant. Own inputs, content, configuration, and ongoing optimization of the experience. Analyze performance to understand customer engagement, conversion, revenue contribution, and overall site impact. Identify opportunities to improve the customer experience, expand use cases, and increase adoption and effectiveness. Monitor performance and proactively recommend enhancements, tests, and new opportunities. Stay current on emerging AI and ecommerce optimization capabilities and identify ways to improve the customer journey.

Product Recommendations & Personalization Support the ongoing optimization and performance management of product recommendation experiences across the site. Monitor product recommendation performance and identify opportunities to improve engagement, conversion, revenue, and product discovery. Analyze placement and product performance to identify opportunities for optimization and testing. Partner with cross-functional teams to develop and implement strategies that improve the effectiveness of recommendation experiences. Continuously evaluate opportunities to expand and improve recommendation capabilities across the customer journey.

Analytics & Reporting Develop and maintain recurring reporting and performance insights for search, recommendations, and AI shopping experiences. Analyze data to identify trends, performance opportunities, and potential issues. Translate data into actionable insights and recommendations for business partners and leadership. Use Excel and other analytical tools to manipulate, analyze, and interpret data. Learn and apply ecommerce KPIs such as conversion rate, revenue per visitor/session, average order value, engagement, revenue contribution, and other site performance metrics. Develop a strong understanding of how onsite discovery and optimization tools contribute to overall ecommerce performance.

What We're Looking For

1–3 years of experience in ecommerce, digital merchandising, digital analytics, site optimization, search, marketing, or a related field; equivalent analytical or relevant experience will also be considered.

Strong analytical and problem-solving skills with the ability to identify patterns and turn data into actionable recommendations.

Proficiency with Microsoft Excel, including the ability to work with large datasets, manipulate data, identify trends, and create meaningful analysis.

Exceptional attention to detail and a strong sense of ownership.

Curious mindset with a natural desire to understand why something is happening and what can be done to improve it.

Comfortable learning new technology, platforms, and tools.

Strong organizational skills and the ability to manage multiple priorities and detailed workstreams.

Ability to think creatively and "outside the box" when identifying optimization opportunities.

Strong written and verbal communication skills.

Ability to work effectively with cross-functional partners across ecommerce, merchandising, technology, analytics, and marketing.

Demonstrated initiative, resourcefulness, and a willingness to take ownership rather than waiting to be told what to do.

Comfortable working in a fast-paced environment where priorities and technology continue to evolve.

What Will Make You Successful

The successful candidate will be someone who: Takes ownership Is naturally curious Is highly detail-oriented Thinks beyond the task Learns quickly Is a go-getter Thinks like a customer

#LI-SE1 #IND3

We set trends through our merchandise and, more importantly, through the way we work.

At Belk you will find a positive, inclusive, vibrant and fast-paced environment where you have access to all the tools and resources necessary to be effective in your job. Furthermore, we know access to senior leadership is critical to making company-wide initiatives a reality and getting great ideas to the forefront of our business. Time and time again, our associates are grateful for the opportunities they have to meet with Belk's senior most leaders.

Diversity is about embracing our differences and realizing they are what makes us stronger. We believe in an inclusive environment where everyone feels valued, respected, and welcomed to bring their whole selves to work or to shop.

We are on a mission to break down inequality and leverage our influence to make a position impact against racism every day. Above all else, here you’ll find opportunities to make huge impact. It´s the result of dynamic initiatives, financial and structural support, and strong investments in the areas that are taking Belk to new heights.

We are an Equal Opportunity Employer Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.